I love sushi. My favorite place is Wasabi at the Normanview crossing. The other day I wasn’t sure what time they closed so I decided to Google them. I couldn’t find anything, not a phone number, address, nothing. Now all I want is the basics; hours open, location, menu (with prices), God forbid a testimonial or two! Go ahead, try find them on the internet. Continue Reading...
To many times in our lives we give in to frustration. Life throws us a curve ball and we back up in the batter’s box or completely give up our entire at bat because we’re frustrated. Continue Reading...
Saskatchewan is my favorite province, so when I was given the opportunity to help out with the Saskatchewan Pavilion in Vancouver for the 2010 Olympic games, I of course said YES! Continue Reading...
Martin Lindstrom is a fascinating individual, he did a seven million dollar marketing study on the brain and wrote a book about it; Buy-ology: The Truth and Lies About Why We Buy. I encourage you to read it but what got me thinking was a recent podcast put on by Duct Tape Marketing’s John Jantsch. Talking with Mr. Lindstrom, they simplified it down to semantic markers. Lindstrom says, “Semantic markers are like a slap on the chin” in a negative or positive way. Our subconscious makes most of the decisions for us so brands should be trying to create these subtle markers in our minds. Lindstrom goes on to say that small companies should be taking advantage of semantic markers to get a lot of value out of the marketing effort with very little effort. Continue Reading...
on Wasabi
on Wasabi
on A Two Word Strategy for Guaranteed Results
on Semantic Markers on Semantic Markers
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