The Best Example of User Experience in Real Life

Big grass lawn

I heard this on a Podcast several years ago now but it has always stuck with me.

The Best example of User Experience in Real Life.

A brilliant architect was designing the new front outdoor landscape of a university. When it came time to plan the walkways through the grass the architect refused to and instead opted for grass to be put EVERYWHERE. Not knowing his brilliance, the administration let the mad scientist have his way. A year later the architect came back to find a perfectly worn path where people walked and now they knew precisely where to put the path.

A path is created

Moral of the story: don’t assume you know what people like, user testing is ten thousand times more reliable than “past experience”.

Don’t assume you know, assume others do and your job is to find out from them by observing and testing.

Post Divider

A Summer Camp For Highschool Entrepreneurs in Regina

Bigideacamp website

Yup, we did it! The first week of August this past Summer we ran “Big Idea Camp 2015” a one day, Amazing race meets Harvard business competition. We had 6 students who formed two teams and competed in 5 different challenges throughout the day. It was nothing short of amazing.

Here’s the Twitter play by play on the day… Remember to follow @BigIdeaCamp on Twitter!

Big idea camp on twitter

Post Divider

Social Media Etiquette 101: how not to suck on Facebook

This is how i feel when you like your own posts

Last week we release episode 22 of the #InTheLab video series.

Social Media Etiquette, or what I call How Not To Suck On Facebook“. Each social media platform has a set of unwritten rules you need to follow. Every time you break the rules you are apt to have followers leave you, online masses upset with you, and you may even piss off one of your loved ones. Don’t make the silly mistake, watch the video and get the tips for yourself.

Do you follow me You should

Stop broadcasting, stop interrupting, stop worrying about what you’re sharing and be a good community member. Amplify the good, help people spread their message. Then when it comes time that you need some help spreading your message your tribe will be there to help.

How not to suck on facebook


Post Divider

#InTheLab a weekly marketing video series filmed and edited by Eddy Alvaro

We’ve been busy over at Strategy Lab!! At the start of 2015 we decided to film a short clip every week on a variety of topics. Usually about marketing or some story that deal with business. Below are a couple of my favourites:


7 Things You Can Start Doing Today That Will Make Your Life better


Continue reading »

Post Divider

The Best Commercial of 2015

Emotional, unexpected, concrete, credible and tells a story. From Chip and Dan Heath’s Made to Stick this commercial is incredibly “sticky”. I like giving the presentation on Made to Stick to my class. I try to get students to use the 6 principles as a guide to thinking about and developing communications.

Made to Stick by Chip and Dan Heath-hand out


You can watch a commercial like the Royal Dutch Guide Dog one and check the boxes that apply to the ad. The best ads are many different “Sticky” factors all rolled into one. Try it on your next newsletter, your business cards or anything else, the more “sticky” your message, the better odds someone remembers it.

Post Divider

Do You Care About Post Secondary Education? Watch This…

Ivory tower the movie

Ivory Tower is a documentary I recently watched on Netflix and I think you should watch it too. It talks about the ever increasing cost of tuition. Universities can’t balance their budgets and there’s pressure from all sides to do something about it. Government funding is decreasing, student apathy is increasing and at the end of it all some of the critics are asking, do we really need to be charging what we are for a third rate education? 

You can learn from the Ivy League school online for FREE now. No you can’t get the piece of paper along with it but is that really you end goal of school? To have a $60,000 piece of paper?

Watch the documentary, it’s enlightening.

Post Divider