Last week we release episode 22 of the #InTheLab video series.
Social Media Etiquette, or what I call “How Not To Suck On Facebook“.Each social media platform has a set of unwritten rules you need to follow. Every time you break the rules you are apt to have followers leave you, online masses upset with you, and you may even piss off one of your loved ones. Don’t make the silly mistake, watch the video and get the tips for yourself.
Stop broadcasting, stop interrupting, stop worrying about what you’re sharing and be a good community member. Amplify the good, help people spread their message. Then when it comes time that you need some help spreading your message your tribe will be there to help.
We’ve been busy over at Strategy Lab!! At the start of 2015 we decided to film a short clip every week on a variety of topics. Usually about marketing or some story that deal with business. Below are a couple of my favourites:
Emotional, unexpected, concrete, credible and tells a story. From Chip and Dan Heath’s Made to Stickthis commercial is incredibly “sticky”. I like giving the presentation on Made to Stick to my class. I try to get students to use the 6 principles as a guide to thinking about and developing communications.
You can watch a commercial like the Royal Dutch Guide Dog one and check the boxes that apply to the ad. The best ads are many different “Sticky” factors all rolled into one. Try it on your next newsletter, your business cards or anything else, the more “sticky” your message, the better odds someone remembers it.
Ivory Tower is a documentary I recently watched on Netflix and I think you should watch it too. It talks about the ever increasing cost of tuition. Universities can’t balance their budgets and there’s pressure from all sides to do something about it. Government funding is decreasing, student apathy is increasing and at the end of it all some of the critics are asking, do we really need to be charging what we are for a third rate education?
You can learn from the Ivy League school online for FREE now. No you can’t get the piece of paper along with it but is that really you end goal of school? To have a $60,000 piece of paper?
No successful person in history went though life without failure.
It’s not about how many times you’re knocked down, it’s about how many times you’re willing to get back up after you’ve been knocked down(I think Rocky said that). In competitive sports there’s bound to be cuts. The competition ends up being a driver, a motivator, a reason to stay after practice, a reason to show up early, a reason to go to more camps, a reason to get extra reps in every day.
Those who love competition aren’t phased by being cut.
Everyone’s been cut from something. I remember being cut from the Provincial Volleyball team, I wasn’t tall enough, well that and I had the vertical of a small Elephant. I was cut from Tier 1 hockey twice, I was cut from tier 2 hockey once. I played an entire year in the worst hockey division in Regina for my age group. The following year I played tier 1.
It doesn’t matter the hand you’re dealt in sports, it’s how you react. It’s your attitude, and yeah it matters when your teams winning but more importantly attitude matters most when things aren’t going your way. When the world seems like it’s against you. When you feel like all is lost and that failure this time may be fatal. That’s the moment when your attitude is tested, the weak usually don’t last. Giving up is easier than fighting.
Many kids give up after being cut, many people give-up when they face insurmountable odds.
Many people don’t see the beauty that comes with a hard fought battle. There’s something romantic about sports and the endless competition. When all odds are against you, and you still prevail. There’s something amazing about the upset by underdog. There is also something special about the underdog.
When you’re cut you’re the underdog. The odds are against you. No one expects you to rise up again, no one thinks you’ll do it. But the greatest stories in sports are always underdog triumphs. It happens all the time. A team or person against all common sense defies the odds and comes out victorious. That will never happen without the right attitude and the resilience to keep moving towards your goal no matter what.
So, are you going to complain about being cut, or are you going to start practicing more and start taking fate into your own hands?