Semantic Markers 2
Martin Lindstrom is a fascinating individual, he did a seven million dollar marketing study on the brain and wrote a book about it; Buy-ology: The Truth and Lies About Why We Buy. I encourage you to read it but what got me thinking was a recent podcast put on by Duct Tape Marketing’s John Jantsch. Talking with Mr. Lindstrom, they simplified it down to semantic markers. Lindstrom says, “Semantic markers are like a slap on the chin” in a negative or positive way. Our subconscious makes most of the decisions for us so brands should be trying to create these subtle markers in our minds. Lindstrom goes on to say that small companies should be taking advantage of semantic markers to get a lot of value out of the marketing effort with very little effort. Continue Reading...
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