How come wine company’s never offer a contest where you could win something on the bottom of a cork? Ok, you’re right, people who buy $50-$100 bottles of wine do not care about whatever it is under the cork, as long as it smells like fine wine. I’m talking about the cheap inexpensive wine, you know the bottles that no one is aging in the cellar, the ones that you buy for the weekend and if they last till Monday you’re having wine with supper. Continue Reading...
Many company’s have an e-newsletter and I believe the majority of those company’s should not or need to take a lesson from the masters. Here’s why. Continue Reading...
When you pour sour milk into a glass, it comes out in globs and chunks, not very consistently. When you dabble in one medium and then try a different tactic it is not very consistent, that does not help your brand. People notice consistency. Continue Reading...
1. Mass inviting friends – C’mon I shouldn’t have to tell you this, but inviting a bunch of people from your area to be your friend because it’s going to benefit you at your new job is just lazy. Once you send them a message about your “new job” that “remove from friends” button just got a lot bigger. Continue Reading...