10 Quotes From The New Marketing Text Book – “Brand Against the Machine”

brand-against-the-machine-bookcover

Brand Against the Machine by John Morgan should be a mandatory marketing textbook read by all business students and marketers.

John Morgan has a way of telling it like it is.  A very down-to-earth, thought provoking read.  The chapters are written in bite sized chunks, an easy book to get through, but that doesn’t mean it’s light in content.  It was published in November of 2011 so the case studies he uses are very relevant and he shares a lot.  You’re going to learn what branding means in 2012 and beyond.  If you want to be relevant in the marketing industry in the next five years you better read this book.  I’d follow John Morgan, he’ll be one of the leading authority’s on branding for a long time.

Below are the quotes that summed up the book:

(PS: I have to hand it to John Morgan, I almost forgot to share that he somehow gets two “that’s what she said!”s in in the book.  That’s a sign of an amazing writer.)

Quotes - Brand Against the Machine

Quotes - Brand Against The Machine

Quotes - Brand Against The Machine

Quotes - Brand Against the Machine

Quotes - Brand Against The Machine

Quotes - Brand Against The Machine

Quotes-Haters-Brand Against the Machine - John Morgan

Lowest Price - Brand Against the Machine - John Morgan

Outspoken-and-controversial-Brand Against the Machine - John Morgan

Challenge the status quo - Brand Against the Machine - John Morgan

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  1. […] Brand Against The Machine (the new marketing textbook, seriously, this book is filled with very smart little tidbits of marketing information you need to know) by John Morgan is worth the read. He had a brilliant tweet the other day that goes something like “Figure out what your competition isn’t willing to do and do that.” That’s kind of how the advice is in Mr. Morgan’s book, short, sweet, and to the point. If you want to read some great quotes from the book check out 10 Quotes from Brand Against the Machine. […]

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