Baseball hecklers go to games for a reason, they have a goal and for the most part they are good at what they do. The goal? To get in the pitcher’s head so he’s off his game. They go about in many different ways but in the end, if the pitcher is at all affected, the heckler considers his work a success.
But what if the heckler is distracted from his goal? What if the crowd likes him? All of a sudden he is the entertainment, his focus is taken off the pitcher and put towards impressing the crowd. He is no longer seeking his long-term goal but instead looking for that short-term gain.
Marketers go into projects with a goal in mind, at least they should be. When that goal is achieved the project is considered a success. But what if along the way the marketer creates some funny radio spot, a great Facebook ad or some flashy branding material that really impresses the client? Is the goal now making the client happy in the short term, or is the long-term goal still in the sights?
Too many hecklers and marketers start with a long-term goal in mind and Continue Reading
We all have a choice, in life, in everything we do. This post is about your choice of career path. You either have the boring, mundane, heat the same lunch up in the microwave for 30 years at the same job or you have a terrible 15 minutes.
Back when I was in University I had the opportunity to attend many conferences. Many keynotes and group sessions stick out in my mind that had remarkable ideas and life lessons, this is just one of them.
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