Archive November 2009

Want to be Smarter? 0

I was heading to the mountains this past weekend and I didn’t want to listen to music the entire time so I was going to download some podcasts.  But where do you look for interesting podcasts?  Doing a Google  search lead me the seventh or eighth down the list that caught my eye, none other than Seth Godin recommended a site.

When I first went to Radio Lab I didn’t know what to think, but if Seth liked it then I’m sure there’s something here worth listening to.  I downloaded a few FREE podcasts, put them on my iPod and never thought of it until we put it on in the car.  Wow, this was different, not your regular podcast.  They asked weird questions, provided entertaining commentary, and you learned in the short time it took to listen to them.

Listening to educational podcasts can seem quite geeky but I assure you it’s not (I keep telling myself is isn’t).  Try an audio book in the car or for you lovers of education iTunes offers a free podcast downloading centre called iTunes U.  Here’s a list of the top 100 podcasts from the most prestigious schools in the World.

If you hate reading then listening to books and podcasts is a great option.  In the car makes sense because you were just going to listen to music anyway.  And the last one is at the gym, why not give your mind a workout while giving your body one?

How Do You Save a Neighborhood? 6

In Malcolm Gladwell’s The Tipping Point, he talks about how New York reduced it’s crime rate by a substantial amount in the 1990’s by implementing some simple yet very powerful tactics.  One of those was to keep the Subways clean.  Based on the concept developed by James Q. Wilson and George L. Kelling in a 1982 article titled Broken Windows, by eliminating the small offenses (such as a broken window) it is much more difficult to commit the larger more serious ones.

In January of 2007 Maclean’s magazine wrote an article titled Canada’s Worst Neighborhood which described the North Central Regina neighborhood.  Since then many changes have come about for the better but there is still much work to be done.  Here’s my thought experiment for the day, it’s now your job to let me know if it’s feasible or not.

  1. High school kids are looking for jobs
  2. Neighborhoods need work to be done but the majority of home owners can not afford to pay professionals
  3. Considering the broken window theory, if we made neighborhoods look good they would be less prone to serious crime

If someone started a non-profit organization supported by the city or donations, these low skilled laborers could learn to paint, fix fencing, basic landscaping, simple carpentry, and gardening.  Having these teams of workers going from yard to yard throughout the central area for the two summer months could help immensely in the long run.  Ensuring the work was of a certain standard these mobile work camps would provide jobs, teach teens new skills, and help our communities where they need it most.  The only thing missing is someone to start and run this program.  Thoughts?

No Billboards, only Snowboards: A Lesson in Marketing 0

My roommate went out the other day and came back with an expensive pair of snowboard boots. When I asked the price, it took me back a bit so I inquired if he had shopped around at all, he said, “No I just went to Offaxis, why would I shop around?”

He could have purchased snowboard boots online for a quarter of the price. He still could have shopped around Regina and found a better deal. He could have saved up to $200 somewhere else on a different pair but didn’t. I believe I would call this a loyal customer.

At first it surprised me, but when you think of Offaxis and their business model it makes perfect sense. Build a store that sells merchandise for snow, wake and skateboarding then host events that celebrate those sports in an extreme fashion (Summer Invasion, JibFest).

It’s not a regular business model and that’s why it works.  They don’t tell us to like them, they give us a reason to like them and be a part of the sports we already love.  They started a “tribe” of their own.  Offaxis puts the time and effort into events that showcase their business, in return they get the trust of anyone who’s directly involved with them and that creates a loyal customer.

Sometimes the best marketing plan is a great business strategy.

University of the Future 4

In University I took Business, when I began six years ago there were mandatory courses and there are still mandatory courses.  My problem isn’t with having classes mandatory but the fact that the courses I had to take six years ago are still the same courses new students have to take today.  Recently I discovered that the Business faculty does a curriculum review every five years, in a World where information changes daily you’d think the institution that is responsible for our “brilliant” business minds would adapt.  They don’t.

Instead of complaining about how I think the University should be ran, lets start small and brain storm the first five classes any student should have to take.  As of now, in your first year of almost any degree you must take psychology, a math, english, a social science and computer science (give or take a class or two this is what first years are forced to take).  What if those were changed to a different five?  A better, more relevant five?

We go to University to get jobs in the real World, shouldn’t the real World have a say in what we learn?  How about we vote on it, alumni that are prominent leaders in the real world should have a good idea what you need to learn.  How about all the alumni from the past ten years vote, what would they pick?

Obviously this would never happen but what if the University gave up control of just five classes and let a vote take place?  I think it would make the students happy and the future employers as well.  But wait!  The administration and professors are now unhappy.  At the end of the day who is University trying to please?  The administration or the students?

Here’s my list of Classes:

Critical thinking – put into situations where students must find a solution.

Teamwork – “People” skills are valued very highly among employers but we never really focus on it.

Attitude – The most important attribute of any potential employee.

Technology – From the internet to the iphone everything they need to know about the tech world.

Giving back – At the end of most motivational books about how to get the most out of life it almost always comes back to giving back and helping the less fortunate.  If this will end up being one of the most important aspects of our lives why aren’t our “prestigious” Universities teaching more about it?

What do you think?  I know this isn’t the perfect solution but our University system is flawed and I’d like to see a change.

Please leave you comments below.

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