This ad has been creating controversy in the media this past week and for good reason. Originated on the CBC Canada website, the article talked about the condo developer taking the ad down and offering a formal apology as well as the agency that created them offered an apology but the comments on the article are much more interesting than the article itself, I have quoted a few below.
“They are sexist, tasteless and old-fashioned. They will attract the wrong sort of people who think this sort of thing is okay.”
“has anyone ever heard of this popular slogan: SEX SELLS”
“I don’t know about the rest of you… but I’m not wasting any of my 25 year old scotch on a 25 year old Blonde.”
“The ads don’t appeal to me. But you have to be pretty uptight to let these harmless ads bother you. Wil Knoll says he wouldn’t want to be in a room with people who thought it was a great ad. I don’t think I’d want to be in a room with Wil Knoll.”
@Jaynauta: I bet the goal of that condo ad was to cause I huge uproar. I’m a guy in Regina not looking for a condo and I saw the ad.”
Yes it may have been a bit sexist but people are going to complain regardless of what you do. Continue Reading
38 books you need to read on the topics of entrepreneurship, creativity, advertising, strategy, motivational, psychology, sociology & economics, new media, general business, presentations, and measurement. Let me know what you think and add one in the comments if I missed one.
Psychology of Advertising:
Psychology, Sociology & Economics:
Again, if there are any you think should be on the list please comment below and leave the link.
For the new up and coming generation (my generation) we don’t need to worry about information. Within a few clicks you can find pretty much anything on the internet today and it’s only going to get more cluttered with, non-other than, more information. When I was in high school we struggled to find information in the text books we were forced to read, that were outdated. If we had a question that wasn’t in the textbook we struggled to find answers because we didn’t have tools like Google, Wikipedia, and blogs filled with hyperlinked sources.
Today I’m not worried about lack of information, I’m worried about how we filter the information that make up our opinions and views. Many trusted news sources have been known to be wrong, more and more so-called news outlets have sprung-up online, and propaganda is thrown at us almost daily. How do you cut through the clutter? And who do you trust?
Doubt what you read, hear and watch.
Orville Wright once said; “If we all worked on the assumption that what is accepted as true were really true, there would be little hope of advance.“ The next time you read a stat that seems a little far fetched find the source, keep digging until you verify it’s origin. Continue Reading
Alas! My car troubles are solved, well for now. Yes, I have found a car shop that is (or seems to be) honest. Rochdale Autopro is the place and this is what happened.
My car needed the front wheel bearings changed so I took it in. Four hours later the wheel bearings were in but they informed me they had installed the wrong model number and that they’d have to wait till after the weekend to get the right ones in. I returned on Monday with my car, which had developed a very annoying noise from the front breaks.
Four hours later the proper wheel bearing were installed but the annoying squealing grew louder. I was told they would find the noise and fix it at their cost if the noise didn’t go away. It didn’t.
Now the third time in two weeks my car goes back to the garage. They couldn’t find the squealing sound so the breaks were replaced, and to my delight they graciously covered the cost and installation.
Finally I have found a car repair shop that I can trust, though it was a few visits out of my way, covering the break pads made up for it. Continue Reading