Archive for March 2010

Sexist? or Smart Advertising?

This ad has been creating controversy in the media this past week and for good reason.  Originated on the CBC Canada website, the article talked about the condo developer taking the ad down and offering a formal apology as well as the agency that created them offered an apology but the comments on the article are much more interesting than the article itself, I have quoted a few below.

“They are sexist, tasteless and old-fashioned. They will attract the wrong sort of people who think this sort of thing is okay.”

“has anyone ever heard of this popular slogan: SEX SELLS”

“I don’t know about the rest of you… but I’m not wasting any of my 25 year old scotch on a 25 year old Blonde.”

“The ads don’t appeal to me. But you have to be pretty uptight to let these harmless ads bother you.  Wil Knoll says he wouldn’t want to be in a room with people who thought it was a great ad. I don’t think I’d want to be in a room with Wil Knoll.”

From Twitter:

@Jaynauta: I bet the goal of that condo ad was to cause I huge uproar. I’m a guy


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38 books you need to read

38 books you need to read on the topics of entrepreneurship, creativity, advertising, strategy, motivational, psychology, sociology & economics, new media, general business, presentations, and measurement. Let me know what you think and add one in the comments if I missed one.

Entrepreneurship:

Creativity:

Psychology of Advertising:

Strategy:

Blue Ocean Strategy

 

 

 

 

 

 

Amazing read on strategy The best book on business strategy ever.

Motivational:

Psychology, Sociology & Economics:

New Media:

Wikinomics

Your new business strategy

General Business:

Presentations:

Resonate

Make presentations that people remember

Measurement:

Web Analytics 2.0

Everything you need to know about advanced SEO

Again, if there are any you think should be on the list please comment below and leave the link.


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Fire the Marketing Department

We’re about to hit a tipping point in Canada.  Yes in Saskatchewan as well but I presume it will be a short time after Canada tips.  Stories like this one, about how Canadians for the first time are on the internet more than television should mean a lot to marketers.  The minds behind the marketing industry should be doing more to accommodate the shift.  They’re not.

I think it’s a generational issue as well as somewhat of an egotistical issue.  If you’ve been doing something for a long time and it has worked, no HBR blog post, University of Massachusetts study, or book is going to convince you to change.  More examples of closer to home success stories will be the TSN turning point in this battle.  But if you’re waiting till your competitor gets on Twitter to make the shift from advertising in the Sunday Sun to online, think again.  The companies that get in early to understand the media will be the ultimate winners in the end.

Large ad agency’s aren’t nimble enough to change their strategy and it seems as if they may be left behind with the billboards and newspapers of the old World.  The smart
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Information is Not What We’re Worried About

For the new up and coming generation (my generation) we don’t need to worry about information.  Within a few clicks you can find pretty much anything on the internet today and it’s only going to get more cluttered with, non-other than, more information.  When I was in high school we struggled to find information in the text books we were forced to read, that were outdated.  If we had a question that wasn’t in the textbook we struggled to find answers because we didn’t have tools like Google, Wikipedia, and blogs filled with hyperlinked sources.

Today I’m not worried about lack of information, I’m worried about how we filter the information that make up our opinions and views. Many trusted news sources have been known to be wrong, more and more so-called news outlets have sprung-up online, and propaganda is thrown at us almost daily.  How do you cut through the clutter?  And who do you trust?

Doubt what you read, hear and watch.

Orville Wright once said; “If we all worked on the assumption that what is accepted as true were really true, there would be little hope of advance.“  The next time you read a stat that seems a
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