The other day I found myself in a very interesting conversation about strangers.
Her: “I always try to be as nice as possible to strangers”
Me: “Really? Why?”
Her: “Well, you never know who that person is and what if they’re the most important person in the World?”
Me: “So you assume everyone you meet/talk to is the most important person in the World?”
Me: I didn’t say anything just had a small explosion go off in my head.
My boss has always told me when going to a small town bar, make sure you treat the waitress like gold because she probably owns the place. I think this is a great metaphorical life lesson.
The person who I know who is the best at dealing with people does this all the time. You can see it when he talks to anyone, yes I mean anyone, he gives them the time of day, he truly cares about what they think and he makes them feel like they are the most important person in the world. It doesn’t matter what industry you’re in, this strategy works wonders for building your personal and professional relationships.
Where can you start? Continue Reading
There’s an event that happens every July in Regina that would give Chuck Norris a boost of Testosterone.
The Coveted Cup:
20 guys, 10 teams, 3 days, 6 sports, 2 champions that get 363 days of the best bragging rights ever.
We start off the weekend with a home run derby. Second comes the beer dart tournament after a friendly BBQ. Saturday morning comes quick if you’re not prepared, 9:00am head to the beach volleyball court for some early morning two on two. Break for lunch then off to the tennis courts for a four hour long debacle, people say it’s comparable to a tournament called Wimbledon. Nicknamed “Slaughtering Saturday” because of the fierce competition endured, we wind down with good ol’ poker tournament. The final event of the weekend is out at the beautiful Dear Valley Golf Course. Oh I forgot to mention, the last placed team gets kicked out of next year’s Coveted Cup.
A portion of our entry fee goes to Kidsport, so we are giving back a little as well.
The scoring algorithm our good friend Trevor Galon came up with would rival that of university mathematician. Trevor plans the entire Coveted Cup and our Continue Reading
Anytime you cross someone in a bad way they will remember. Your reputation is your business. We have the ability to communicate online with thousands of people instantly, it is what those people say about you that becomes your reputation.
Humans remember the bad things much longer than the good, if you have broken someone’s trust in the past I’d suggest working on making it better soon because it’s going to take a while. Think of the last person who broke your trust, have you worked with them since? How do you feel about him/her?
Cause marketing is utilizing a non-profit organization as a means of putting a for-profit brand or product in front of someone in return for fundraising and awareness. Anytime you partner with a charity for anything it is a win-win situation. The charity gains funding and exposure to a group of people it may not have been able to touch and the company gets to show people that they actually do care by helping out a charity.
Cause marketing is growing in part because some large players are getting involved such as Pepsi with it’s refresh project. Other companies have the charity aspect as a part of their day to day business like Toms Shoes, their fascinating business strategy is worth a read.
The example I love to tell people about is a local company. Coda Clothing & Shoes (@CodaClothing) throughout the year does not promote the store or sales via any mass media type other than the large billboard on the side of their building shown here:
Instead of telling everyone in Regina to come to Coda, they host Charity fashion shows where a large amount of money is donated to a specific charity and Coda gets to show Continue Reading