Ignore LinkedIn at Your Own Peril

You’re ignoring LinkedIn at your own peril and here’s why.

1.  It’s your online resume.  You can keep track of jobs you’ve had, projects you’ve worked on, achievements, skill sets and everything else that’s in a regular resume.  You should be proud of your accomplishments and now they can be on display  for the world to see.  You can even get people to give you “Recommendations” for work you’ve done, like an online reference.

2.  There are many add-ons to your LinkedIn profile that will showcase your work.  The blog link displays your recent posts, the Twitter feed shows your latest tweets, the Flickr feed shows your recent pictures, you can add your Facebook profile, book lists, Youtube channel, your Vimeo videos, basically anything you create online you can displayed on your profile on LinkedIn.   Show us what digital assets you’ve invested in.

3.  It’s a professional Facebook.  You can stay connected with other business professionals you meet, people you’ve met in the past and you can even reach out and meet new people through your current connections.  A new feature even lets you know how many people have viewed your profile and how many times your profile has come up in a search in the past 15 days.  Kind of like a professional Hi5 right?

4.  The precise searching capabilities of LinkedIn make it a valuable tool just for finding people.  More and more Human Resource departments will use LinkedIn as a hiring tool in the future.

Setting up a LinkedIn account is very simple and it takes very little maintenance, seriously, you never have to update your profile until you have something of value to add.  Easy enough right?  You’re ignoring LinkedIn at your own peril.  Here’s the link to set up your own profile.  Be sure to add me as a contact, my profile is here.  If you want to learn more about LinkedIn this is a great video to watch.

The Price of a Bad Experience

What does it cost you when a disgruntled customer leaves your business dissatisfied never to return?  Ok, that’s a bit harsh, but what happens when you piss someone off?  It costs you, but how much, and should you care?

I think we can all agree that authentic word-of-mouth marketing is the most effective marketing.  What happens when you let people have a voice about your company?  What happens if you amplify that voice?

That is exactly what online networks are doing.  We’re past the point of “letting” someone have an opinion of your company, people are going to whether you like it or not.  From the people you trust on Twitter and Facebook, how important is their opinion in what you buy/sell/participate in/join/be a part of/attend?  I think we are influenced much more then we think we are.

Everyday people are having good and bad experiences, it is your job as a company to attempt to provide the best experience possible and if you’re smart, enable those who are impressed to talk about it online.  But what do you do when someone has a bad experience?  They probably won’t come back, they probably will tell their friends but now they can let the World know how they feel via Twitter, Facebook or blog.

What should you do?

While you’re here you may as well check out “20 Commercials That Went Viral”.  It was a blast putting it together!

Lottery Kiosk Choice Architecture

I love reading about choice architecture over at the Nudge blog, I just happen to find a local example.

There are hundreds of lottery kiosks in Saskatchewan.  Pretty much every gas station and convenience store offers lottery tickets.  You wouldn’t think any of these places where you buy your lottery tickets differentiate at all but I found one.

At Superstore on Rochdale blvd. the lottery kiosk offers a small incentive to come check lottery tickets there.  Usually when you check a lottery ticket and it isn’t a winner you throw it in the trash.  At the Superstore lottery kiosk you put your name on the back of it and enter a draw for a prize.  Doesn’t seem like much does it?  But would you rather have no chance at winning the draw or at least a small chance?  I know I’d take the latter.

In an industry that offers a commodity (something you can find anywhere for the same price) this lottery kiosk has created an incentive to become a repeat customers.  Choice architecture is underrated and growing in importance.

What small incentive you could offer your customers so they’ll want to come back again and again?

Free Prize Inside….a Wine Bottle?

How come wine company’s never offer a contest where you could win something on the bottom of a cork?  Ok, you’re right, people who buy $50-$100 bottles of wine do not care about whatever it is under the cork, as long as it smells like fine wine.  I’m talking about the cheap inexpensive wine, you know the bottles that no one is aging in the cellar, the ones that you buy for the weekend and if they last till Monday you’re having wine with supper.

I see an opportunity here.  You could develop a classy contest, partner with the New Yorker or Napa Valley and offer a prize people will talk about around the water cooler.

Creating an incentive for customers to look for your wine at the store can be a powerful tactic.  With whatever excuse you come up with as to the reason why wine company’s don’t do this, ask yourself, why?  And why couldn’t they?  I am open for a discussion.

Photo Credit: Gary Tamin