Archive for February 2011

Caring is a Strategy

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This is a story I found in the book Practically Radical, another reason you should practically go buy it. Seriously, it’s a game changer.  This story had me tearing up.  Read on, you’ll see why.

At the Dana-Farber Cancer Institute in Chicago kids come to get some of the best treatment for Cancer in the World.  A new building was going up,  the Yawkey Center for Cancer Care and construction workers on the project had to walk past the Dan-Farber Institute every day.

The Boston Globe Reported: “It has become a beloved ritual at Dana-Farber, every day, children who come to the clinic write their names on sheets of paper and tape them to the windows of the walkway for ironworkers to see.  And, every day the ironworkers paint the names onto I-beams and hoist them into place as they add floors to the new 14-story Yawkey Center for Cancer Care.

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Where is Marketing Going?

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In the first of many videos, I explain my thoughts on where Marketing is going.  It’s pretty logical if you think about it.  As the world gets more and more cluttered with advertising it makes more and more sense to go online and search for what you want.  What did you think?  Agree? Disagree?  Let me know in the comments.  If this made you mad, wait till I do the video on why I think Advertising’s dead!

Thanks to Riley from Living Sky Media for helping me with this.

How Do I Get More Exposure?

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How do I get my brand in front of more people? How do I create more awareness for my product? How can I tell more people about my services?

I’ve been hearing these questions more and more as of late and whenever I get asked I always reply the same way.

You don’t.

Trying to put “your brand” in front of more people is a bad business strategy unless you’re Wal-Mart (the proverbial average products for everyone).  It’s a fact, most people don’t care about your brand and by trying to put your product in front of more people you are just going to piss off more people.

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Your “Brand” is What People Say It Is

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We went to the Rooftop Bar and Grill for our friends engagement party.  It was a delightful evening, but service was below average and people didn’t seem happy about their food (I didn’t order anything so I shouldn’t comment).  Then they ruined what ever they had going for any type of a good perception of them we had in our minds.

They did last call at 10:00, basically kicking us out.

A Saturday night at an established restaurant, an engagement party, 25-35 year olds, buying drinks at a pretty regular rate, we weren’t being loud, we weren’t causing a ruckus, it didn’t add up.

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The Best Super Bowl Commercials of 2011

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Listed below are the best Super Bowl ads of 2011.  I also included the Google search results (from last night and this morning) to get a marginal understanding of which ads are being talked about more than others. I searched every brand with “2011 superbowl ads” in the search criteria. EXAMPLE: “Budweiser 2011 super bowl ads” If a commercial didn’t make this list let’s just say they don’t consider me their target audience.

A QR Code is Not a Marketing Strategy

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For the past month I’ve heard a lot of buzz in Regina over QR codes.  Some companies have already used a QR code in their advertising and I would be very curious to see the results.  It’s a tactic of the future and companies that use QR codes are looked upon by the general public as being “ahead of the curve” and “very forward thinking”.  Personally I would disagree until they prove to me why it’s beneficial within the organization’s marketing strategy.

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