How do you measure your business strategy? I know, what a horribly cliche sounding question. But seriously, how are you measuring what you do so you know what’s working and what’s broken? I came across a brilliant idea to create clarity in your business strategy by reading a book about none other than Google.
In the book “In The Plex. How Google thinks, works, and shapes our lives Steven Levy talks about how Google introduced the concept of outcomes and key results (OKR). John Doerr, one of the early Venture Capitalists who was an investor in Google, nudged them towards adopting the concept after Andy Grove at Intel also adopted a similar strategy to create clarity in their business strategy. The original idea of management by objectives came from a 1954 book written by Peter Drucker called ‘The Practice of Management’.
John Doerr later said; “Google not only adopted it, they embraced it.” Read more