Some companies choose to love their customers. They do almost anything to make them happy because they know that their customers are their most powerful marketers. The Hilton Garden Inn in Hartford South loves their customers. Morton’s Steakhouse does too. Zappos is world renown for loving their customers. You pay extra for products and services because of the high level of service provided.
Archive for September 2011
No matter how you approach the future of education you’re always going to have a group of people who disagree with you. That’s great. That means you’re on to something. It’s when everyone’s in agreement you should be worried.
Does your company have a philosophy? A purpose? A vision? A mission?
What’s your BHAG (big hairy audacious goal)?
What do you give your employees to believe in? Why are you in business? If it’s just to make money you’ll never attract the talented employees you’re going to need to grow.
A famous quote from business guru Michael Porter goes: “If your goal is anything but profitability – if it’s to be big, or to grow fast, or to become a technology leader – you’ll hit problems.” I think Derek Sivers proves this quote wrong. Ever since Derek started the amazing success story that CD Baby became, his goal was never profitability. In his book Anything You Want he hints at what a new generation of entrepreneur’s are focusing on: putting people first and profits second.