Archive for December 2011

What We Learned About Social Media in 2011 | Part 1 of 2

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Bill Lumberg

This is part one of two in the wonderful year end wrap-up.  If you haven’t seen it yet, here’s part two: “7 Marketing Predictions for 2012″

1.  Most Businesses treat Facebook wrong   Simply hosting a contest on Facebook doesn’t cut it anymore.  People are finding that after the contest is over they don’t understand how to interact with the community they’ve developed.  Inevitably they continue to push their “company news” as updates on their Facebook page because someone in the marketing department thought it was a “good idea”.  Eventually people see the meaningless one-way communication and quickly find the ‘Unlike’ button.

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Advice No One Will Ever Tell You

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It’s all a rat race.

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7 Reasons Why You Should Let Your Employees Tweet

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1.  It gives the impression that you are a forward thinking company

When your employees are Tweeting during the day, we assume you’ve had the ‘Twitter’ talk and now you are confident that the people you hire won’t waste time Tweeting nonsense, but actually, over time, will help improve the perception of your brand.

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