Lately I’ve noticed several different University of Regina billboards around Regina. Now if you immediately jump to “but Jeph you saw them and remembered them. Isn’t that a great billboard?!?” Hardly. Not all exposure is good exposure. Do you think BP’s oil spill was “good” exposure for the company? Read more
Most quotes are pretty cliche. But quotes that are provocative or wrong or provocatively-wrong I find incredibly fascinating. Maybe because the author went out on a limb and failed. Maybe because it’s a reflection of the imposed limits we as a society seemingly always put your ourselves. Or maybe because it’s proof that someone didn’t listen to advice, that they never gave in when everyone told them they were wrong. It’s those people who change our world. I think these quotes are an inspiration because it’s proof that no matter how crazy people say your idea is, you can make it happen. Read more
I met Ryan Holota roughly three years ago on Twitter. Since then we regularly go for coffee or a lunch sharing ideas on how we’re using social media. Read more
I don’t sell on my blog usually, I think that’s tacky, but there comes a time when one must reach out to their community and ask for help. And I may not necessarily be able to help you or your company, but if you know of someone you think that could use my services, please let them know.
Any way you can help spread the word I’d very much appreciate it! Read more
In episode 3 of the Marketing Revolution Podcast I talk to Taron Cochrane (@taron_cochrane), the self proclaimed “music fanatic” is the creative marketing and promotions manager of the Regina Symphony Orchestra (RSO). Taron loves music, it’s his passion and just talking to him for a few minutes you can see it in his eyes and hear it in his voice, music is a major part of his life. Other than working for the RSO Taron also is a freelance writer for the Leaderpost, Horizon’s magazine and also is a graphic designer. See Taron’s Website. Read more