Casestudy: How a Babyboomer Buys a Vehicle

Capital GMC website's homepageMy Father is a baby boomer, he has no brand preference to vehicle (see next sentence) and he loves his cars.  In the past ten years my he has driven a Nissan, Infinity, Honda, BMW and recently he went out to find a truck.  Read more

Episode #2 – Why would a car dealership use social media?

Click here –>TMRP Episode #2 – Why would a car dealership use Social Media?

@CapitolFord on Twitter Read more

7 Marketing Predictions For 2012 | Part 2 of 2

The Marketing Revolution Podcast

This is part two in the wonderful year end wrap-up.  If you haven’t seen it yet, here’s part one: “What We Learned About Social Media in 2011”

1.  It’s the year of mobile! (except for Saskatchewan) I don’t mean we won’t see growth in the use of mobile in Saskatchewan, I mean our province is slow to adapt to new technology, there’s still a phone book in most houses.  Everywhere you turn you see startling statistics on the use of apps on mobile phones.  Until businesses start seeing their bottom line increasing because of a new “app” it’s still a shinny new tool in the toolbox.

At this point apps don’t turn me on, Google does.  Read more

Episode #1 – Your Corporate Twitter Account is Boring

Episode 1 – The Marketing Revolution Podcast – Your Corporate Twitter Account is Boring!  <– Click here

Jackson Middleton on TwitterIn this episode @Lindenwilcock and @Kiltedbroker join myself for a conversation on corporate and local Twitter accounts.  Should you have a separate company Twitter account? Linden Wilcock on Twitter Why not? If all you’re using Twitter for is another mega phone to “get your message out there”, please stop.  You’re wasting your time.  The solution conceptually is quite simple.  Just add value, that’s it.  Conceptually simple but realistically very difficult because we perceive value differently and what one person loves another may hate.  So how do you implement the right strategy?

We talk about @TeamGBIS, @reginapolice @ReginaSymphony @EarlsVicEast @codaclothing @HickoryGrill what’s good about some of these accounts and a couple stories on what not to do.

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