Archive for May 2012

This American Life’s – The Psychopath Test

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psychopath-testThis week’s intriguing podcast is from one of the best story telling Podcasts in the World, it’s called “This American Life“.  Hosted by Ira Glass, the This American Life Podcast is one of the highest rated podcasts on iTunes and one of my personal favorites.  It doesn’t focus on business or marketing in general but more so great stories and even better story tellers.  Every week there are different experts interviewed which makes for a very entertaining as well as educational podcast.

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What Will Inevitably Happen To Your Business…

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This will inevitably happen to your business, start preparing now.

Competition increases.  Growth stops, your business begins to flat line.  The CEO sends the marching orders “we need more sales!  Send out more newsletters, lets get on the Radio, lets have a sale this weekend, lets start advertising in the Sunday post AND Metro.”  To the CEO’s surprise, nothing changes.  No one opens his “more frequent” newsletter.  We tune out his quirky but generic radio spot.  And anyone who’s reading Metro, Fine LifeStyles, Business Magazine, The Sunday post, won’t be next week when the newest magazine or newspaper gets our attention.

Episode 20 – Being The Change You Want To See In The World – Featuring Thomas Le

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Thomas-LeEpisode #20 – Being The Change You Want To See In The World – Featuring Thomas Le

Welcome to the fascinating mind of Thomas Le.  We met in third year university.  Thomas was getting his MBA and I was still a young party animal.  We stayed in touch when moved he to Saskatoon a couple years ago to take Law at the U of S. 

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What’s Your Zero Moment of Truth?

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zmotI think anyone who’s future depends upon the internet or some form of it must read Winning The Zero Moment of Truth (ZMOT). And it’s really easy to get your hands on because you can download it for free here:

Winning the Zero Moment of Truth by Jim Lecinski

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There Are Only Two Types of Companies

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First are the companies that make bad profits and are still in business in spite of themselves.   They may have a monopoly, they may have an oligopoly, they may have been around for years, they may have a government mandate that keeps them in business.  They force people to pay with long-term contracts, hidden fees and short-term incentives.  They don’t care about your business, they care about the invoiced amount, the automatic withdrawal, the credit card swipe, that’s all.  The goal is to make more by doing less.

The second are the companies who are trying to grow.  Companies trying to grow can’t afford having people spreading bad word-of-mouth.  These companies care about what every customer thinks of them and tries to continuously reinvent themselves to exceed customer expectations again and again.  They want to know when they screw up, so they can fix it.  Because how else will you grow?

If you know customers are unhappy after they’ve signed a contract or bought what you’re selling, do you think your company is setting itself up for long term growth?

Hint: Not all organization need to grow or have happy customers, that’s of course if external pressure doesn’t force the entire industries to change.
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Never Ever Say “I Should Have…”

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Many people throughout their life will make a rendition of the statement “I should have done that!” or “I should have invented that!” or “I should have went to that!”.  Stop it.  You didn’t, so don’t dwell on the past and what you didn’t do.  It’s not very productive to analyze what you didn’t do and telling others that “you should have” makes people think you’re not very good at making decisions.

How does the saying go?  Very few people on their death beds say they wish they didn’t do so much throughout their life.  Inevitably when we’re old we will regret the things we didn’t do.

If you haven’t watched “Yes Man” yet, watch it, and seriously consider taking on a ‘Yes Man’ philosophy.

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