Episode #19 – Judging a Newspaper By Its Cover With Dan Nicholls

The "Dan Nicholls"Episode #19 – Judging a Newspaper By Its Cover With Dan Nicholls

I met Dan Nichols when he was working at Squareflo a long time ago, we have a lot in common and think the same about a lot of things so we’ve been great friends ever since.  Dan has since moved to the fine offices of Oh! Media (a division of Phoenix Group Advertising), a website design and development company in Regina, Saskatchewan.  Read more

The Ultimate Question

The Ultimate Question 2.0 bookThe Ultimate Question is one of those books you want every manager, CEO, VP or anyone remotely interested in making their business better to read.  It really will change the way you think about customer feedback and the absolute best way to measure how you’re doing, not financially but by what your customers think about you.  For decades we’ve had financial instruments to measure how a company was doing financially but never a gage on what your customers actually thought of you.  The Net Promoter Score (NPS) is a method of using quantitative measurements to understand what your customers think of you in comparison to past results and even other competitors in the market place. Read more

Episode #18 – A Canadian Storyteller, Roger Currie

Roger.CurrieEpisode #18 – A Blogger For Hire – Roger Currie

I met Roger Currie on the set of Access Communications “Talk of The Town” program.  Roger had talked to Jack Shaw (President of Crown Shred & Recycling) he just so happened to tell Roger about the new style of marketing Crown Shred has adopted by using Social Media (they were a client of mine last year).  Roger then invited me to talk Social Media on his show and a beautiful friendship was born.

I had a lot of fun on the show so I begged them to have me on again.  Since then I’ve done several more shows and even shot a pilot to a show I can’t tell you about.   HA! Read more

What Has Changed About Marketing?

Customer service > Advertising

Word-of-Mouth > Promotion

Engagement > Awareness

Permission > Interruption

Relevancy > Frequency

Actions > Impressions

Niche > Mass

Start marketing smarter.