Archive for August 2012

What I Learned While Going on a Ride Along With The Regina Police

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1.  They’re not just out to give tickets, they’re trying to keep Regina safe.  My initial impression of “Cops” per se was that of the stereotypical Farva off Super Troopers.  Rod-FarvaYou know what I mean, just complete jerk-faces? (Yes you hyphenate jerk-faces)  Yeah, they’re nothing like that at all.  I met a few while I was in the back for debriefing and they were down to earth normal people.  And no they don’t try to give you tickets, if you break the law in front of them they’re going to give you a ticket.  A few bad eggs hurts their reputation that’s for sure.

2.  They have a very, very difficult job.  A lot of the people they deal with have no respect for Cops whatsoever, you can imagine how their interactions usually go.  Any time you have an exchange with a Police Officer it’s usually because of something bad happened.  They’re the bringers of bad news.  It’s incredibly difficult to imagine that in your day-to-day most people you deal with are not happy with you at all, it must affect their mood and attitude over time.

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Where Do You Volunteer?

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At Folkfest in Regina this past weekend I saw two girls a friend had recently hired to work for his company.  They were volunteering.

That struck me a mildly awesome.  There’s a 85%* chance that those girls are younger than you and they took it upon themselves to volunteer at Folkfest.

I told my friend about it and we agreed that that is a very positive attribute to possess, a willingness to volunteer.  It shows you care, that you’re not selfish (or a shellfish), that you believe in giving back, that you support local events/causes/entities that need your help.

How do you give back?

 

* – based on an estimated guess of the average age of my readers, 85% of them would be older than the girls mentioned above.

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What To Do About Your Fear of Writing

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Terrified of writing?  Most people are, that’s why it’s always good to remind yourself of why you go through with the arduous task of attempting to create masterpieces regularly.  I found this wonderfully inspiring quote on the fear of writing on Reddit.com, written by none other than Ira Glass himself.  Yes, the Ira Glass, you know the one who hosts Public Radio International’s This American Life podcast.  The podcast that has 1.7 million listeners.  He’s easily one of the best story tellers of our generation.  You must read this:

You need to write. That’s the only thing that will make your writing better. You’re afraid to write something that’s shit, that dishonors. But even Hemingway said, “The first draft of anything is shit.” It’s just a starting point. You have to get something down in the rough before you can perfect it.

Stories about your ancestors are what you should write. They engage your feelings because they mean something to you. You need to be emotionally engaged in your story. If you write about things that you don’t feel about, you won’t care about the material, and it will be gray, flat, and lifeless.

So start. Once you get your first draft, go back through and polish.


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The Paradox of Your Target Market

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idea-diffusion-curve

The larger your target market the more customers you can service and a better chance to make a lot of money. Service a large number of people and you’re sure to be a success, you don’t want to leave anyone out or exclude anyone do you?  Create a product that the average person would like.  You’re sure to make a lot of sales selling an average product to average people, right?

(targeting the early and late majority is the largest, most profitable chunk of the curve but they are a difficult group to market to, for the most part they follow what the innovators and early adopters are doing.  As well you have much more competition in the early and late majority)

Or

Pick the smallest possible niche you could possibly target and focus on them and them only.  Relentlessly seek feedback from your best customers and constantly figure out new ways to delight them.  If you consistently exceed expectations they will have to talk about you to others.  Never worry about the people who aren’t in your target market, you must exclude others to allow yourself time to treat the select few customers you do want to work with extra special.
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