It’s easy to assume what your problem is, it’s hard to take an intimate look at what’s really stopping your company from being great.
A $20,000 logo isn’t going to fix your branding problem.
A commercial isn’t going to solve your awareness problem.
A newsletter isn’t going to solve your customers not caring problem.
Sending a flyer in the mail isn’t going to solve your no one orders from us problem.
Taking an ad out in the phone book isn’t going to solve your no one’s calling problem.
Interrupting your customers with more e-mails isn’t going to solve your they don’t buy enough problem.
The first step is admitting you have a problem (this is the hardest part). The second step is defining what the problem actually is. The third step is a realization that you aren’t going to solve the problem on your own.
You’d be surprised at how many people and businesses can’t get past the first step.