How Risk-Averse Entrepreneurs Succeed

Timothy Ferriss

Learning  relearning how to start a business is something we all need to remind ourselves about from time to time. You only fail when you think you get “it”.

Here’s a video that Timothy Ferriss put on his blog. An interview with another entrepreneur (Noah Kagan of App Sumo). But not just an interview these two go back and forth on how to start a new venture, what questions to ask, how to test early as possible, how to call your own bullshit, and how to begin with the customer.

They even take an audience member and help him create a business. Literally, he pivots during the interview and they actually begin taking orders for this “new product” on air. Ridiculous!

Watch it…