Have you experienced this yet? A random number texts you “HUGE SALE ON (Insert product), BEST PRICE IN TOWN, LOOK NO FURTHER FOR YOUR (Insert product) NEEDS!”
It has happened a couple of times now and I don’t like it. Here’s why if you use text-message advertising we’re both losing.
1. I have not given you permission to interrupt me on my phone, doing so makes me strongly dislike whatever the message is you want me to read.
2. You seem lazy and disrespectful, I want to return the favor. I’ll call you back or MySask411 your number to see who you are and when I find out I’ll realize how elementary your understanding of marketing really is. I will not forget this.
3. The more niche focused your text-message deal is, the better your chance of it being completely unrelated to my purchasing patterns. EXAMPLE: Niche focus, “HUGE SALE ON GRANITE” Broad focus: “HALF OFF ICE CREAM AT COLD STONE” – The first one you lose all credibility, the second only works if the person receiving the text sees value in what you’re texting.
Moral of the story? Lay off the Spam sandwiches, you’re hurting your personal brand and wasting my time.
Related posts:
- 13 Reasons Why Letter-Board Advertising Sucks
- How To: Get Me to Hate Your Organization
- Permission Based Marketing
- Different Dog, Same ol’ Bark
- Some People Will Always Hate You
About the Author
Hi, I'm Jeph. I love helping people make smarter business decisions. I consult, speak, facilitate and do project work on new marketing strategies (It's a cross between word-of-mouth and social media). I'm currently a working on a brand new marketing company and freelancing with a few special clients. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Follow me @JephMaystruck
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I would go ballistic if somebody spammed me via text message. Talk about intrusive and inconsiderate!
Great post Jeph!
Cheers,
Mike
Michael Klein´s last [type] ..Writing an Online Marketing Strategy
I hear ya Mike, I had to write about it because it is the definition of spam. Thanks for the comment.