Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting.
The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk.
Learn more here: http://jephmaystruck.com/marketing-strategy/
Follow me @JephMaystruck
Marketing is dead!
Marketing as you know is done. It’s over. We can move on now. The powers of the traditional campaigns, press releases, air time, 30 second spots, distribution lists, the bloody Yellow pages, and I could go on and on. Its all dead. No one needs to be told what to buy, we Google it.
What do you do in a world where everyone has access to enormous amounts of information?
You figure out a way to use that to your advantage obviously. What Ryan Holiday does is look at trends, finds curves and tends to fling himself with no holds bar into the edge of business. He’s on the forefront of communication strategy, I mean he could teach several classes at Harvard on advertising, marketing, consumer behaviour, social psychology, just name a few.
There’s something new afoot! Growth Hacker Marketing the term coined in 2010 in an article by Sean Ellis talking about startups and their unique business savy and avoidance of traditional marketing means.
Out of necessity a new a new type of marketing is born, welcome Growth Hacker Marketing
Testable, trackable and scaleable.
The pursuit of sustainable growth. Taking a company from nothing to something. Continue Reading
Every year for the past few years Google has been creating these “Year in Search” recap videos that are emotionally charged, a little funny, and for some reason most people on Youtube hate them. I can’t understand why, I love them! I get goosebumps when I watch them, probably because they are rehashing some of the most important events of that year, its a neat way of looking at where we’ve come from.
For a while last year I was showing the 2014 Google year in Review video and it got a great response. People would be tweeting about their goosebumps after watching. I use it to tell the story of the most important yet most overlooked part of your marketing strategy, search.
Social media will change, it always does. From MySpace to Hi5, and Facebook to Snapchat, it’s a never ending cycle. It’s hard to build a business around an ever changing platform. Do you know what doesn’t change? Search. Well I shouldn’t say “it doesn’t” change, because it does, it gets more and more valuable. As you use Google more and more it becomes easier and easier to navigate. From searching on your smartphones to voice commanded search, we love to search. Continue Reading
No one’s going to ever look at you and say “Yup, your superpower is ______”. After a while it may become apparent, but in the mean time try new things, experiences, really track what you love and don’t love about those experiences. If you keep trying new things you’re going to eventually stumble upon your superpower. It’ll be a magical moment in time where you’ll finally understand your calling, your purpose, the reason you were put on earth.
No it won’t be flying, invisibility or metallic claws coming out of your hands, no it’ll be something inside you, something unique that’s sets you apart from everyone else. If you still think it’s impossible, I will still beg to differ. Nothing is actually impossible and yes everyone does have a super power.
Nothing’s Actually Impossible
Remember when you were a kid, you’d tie a bed sheet around your neck and Leap from chair to chair because you were a super hero? Nothing was impossible. If you wanted to ride a bike, build a fort, fly to the moon, WHATEVER, no one could tell you it was impossible. You’d just fail and fail and fail until you got it right.
Some how between being a superhero child and “growing up” someone takes away our cape. Continue Reading
I heard this on a Podcast several years ago now but it has always stuck with me.
The Best example of User Experience in Real Life.
A brilliant architect was designing the new front outdoor landscape of a university. When it came time to plan the walkways through the grass the architect refused to and instead opted for grass to be put EVERYWHERE. Not knowing his brilliance, the administration let the mad scientist have his way. A year later the architect came back to find a perfectly worn path where people walked and now they knew precisely where to put the path.
Moral of the story: don’t assume you know what people like, user testing is ten thousand times more reliable than “past experience”.
Don’t assume you know, assume others do and your job is to find out from them by observing and testing.