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Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Learn more here: http://jephmaystruck.com/marketing-strategy/ Follow me @JephMaystruck

#InTheLab a weekly marketing video series filmed and edited by Eddy Alvaro

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We’ve been busy over at Strategy Lab!! At the start of 2015 we decided to film a short clip every week on a variety of topics. Usually about marketing or some story that deal with business. Below are a couple of my favourites:

 

7 Things You Can Start Doing Today That Will Make Your Life better

7-things-you-can-do-today-that-will-make-your-life-better

The Best Commercial of 2015

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Emotional, unexpected, concrete, credible and tells a story. From Chip and Dan Heath’s Made to Stick this commercial is incredibly “sticky”. I like giving the presentation on Made to Stick to my class. I try to get students to use the 6 principles as a guide to thinking about and developing communications.

Made to Stick by Chip and Dan Heath-hand out

 

You can watch a commercial like the Royal Dutch Guide Dog one and check the boxes that apply to the ad. The best ads are many different “Sticky” factors all rolled into one. Try it on your next newsletter, your business cards or anything else, the more “sticky” your message, the better odds someone remembers it.

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Do You Care About Post Secondary Education? Watch This…

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Ivory tower the movie

Ivory Tower is a documentary I recently watched on Netflix and I think you should watch it too. It talks about the ever increasing cost of tuition. Universities can’t balance their budgets and there’s pressure from all sides to do something about it. Government funding is decreasing, student apathy is increasing and at the end of it all some of the critics are asking, do we really need to be charging what we are for a third rate education? 

You can learn from the Ivy League school online for FREE now. No you can’t get the piece of paper along with it but is that really you end goal of school? To have a $60,000 piece of paper?

Watch the documentary, it’s enlightening.

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Upset Because You Were Cut?

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No successful person in history went though life without failure.

It’s not about how many times you’re knocked down, it’s about how many times you’re willing to get back up after you’ve been knocked down(I think Rocky said that). In competitive sports there’s bound to be cuts. The competition ends up being a driver, a motivator, a reason to stay after practice, a reason to show up early, a reason to go to more camps, a reason to get extra reps in every day.

Those who love competition aren’t phased by being cut.

Everyone’s been cut from something. I remember being cut from the Provincial Volleyball team, I wasn’t tall enough, well that and I had the vertical of a small Elephant. I was cut from Tier 1 hockey twice, I was cut from tier 2 hockey once. I played an entire year in the worst hockey division in Regina for my age group. The following year I played tier 1.

It doesn’t matter the hand you’re dealt in sports, it’s how you react. It’s your attitude, and yeah it matters when your teams winning but more importantly attitude matters most when things aren’t going your way. When the world seems like it’s against you.
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What Are You Going to do With Your Time?

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what are you going to do with your time?

Here’s a short video you have to watch. It’s an illustration using Jellybeans that puts into perspective how we organize our life and how much “free” time we really have.

So what are you going to do with your time on earth? 

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My Top 5 Articles From Last Month

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The top five articles of the month

1. Dubai Police will use facial recognition and Google Glass to look for wanted criminals

Why is this important? The next step in the interconnected web is using software and hardware to better serve at our jobs. For Police enforcement this means facial recognition software. It’ll some time before it comes to Canada but I’d be willing to bet not as long as we think!

2. Select seven to hold ‘Internet reboot’ keys

Why is this important? Did you know if the internet goes down due to a terrorist attack or natural disaster 7 people hold keys of which 5 only have to meet in the U.S. to re-boot the internet. Have you ever thought what would happen if the internet goes down? I’ve never until now. We assume it’ll run forever, uninterrupted. But have you ever been working and the internet went out, what did you do? It happened last week at a clients office, I was lost, scared, lonely and I didn’t know what to do. I hope you never face that desolate situation ever.

3. The Psychology Behind Costco’s Free Samples

Why is this important? This article was fascinating, basically if you want to increase your profits, offer free samples, well for Costco it works quite well.
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