Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting.
The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk.
Learn more here: http://jephmaystruck.com/marketing-strategy/
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RFP=Request For Proposal. When a public institution needs to contract a company to do a job they aren’t capable of themselves, they send out a Request For Proposal (RFP). The RFP outlines what needs to be done, what tools should be used and some contain a whole lot more. A RFP is basically the project outline for any company that wants to bid on the project. Just like the recycling service in Regina, the City put out an RFP and Emterra won it.
When it comes to RFP’s the cheapest company usually wins. In business, simply going with the cheapest solution is rarely a good idea for your business.
Case in point: City of Regina hasn’t been recycling glass food containers
Turns out the “recycling” company (Emterra) the city hired doesn’t recycle glass. Doesn’t recycle glass?!? What do you mean? Isn’t that a major portion of what we recycle?
When the city put the RFP out about recycling pickup, Emterra responded (conveniently leaving the glass part out) and quoted a cheaper price to do the job.
The city went with the cheaper option, without reading the fine print.
RFP’s suck. It’s a race to the bottom. It’s undercutting everyone else to get a job, that’s not right nor is it sustainable. Continue Reading
If you’re not selling as much as you think you should be, or your business isn’t doing as good as it should be, stop trying to tell more people about yourself. Stop trying to yell louder than everyone else, stop trying to make more commercials about yourself. No one cares about your business.
Your business isn’t growing, not because people don’t know about your company, your business isn’t growing because you’re not willing to sacrifice what really matters to make your organization what it could be.
If you think all you need to do is tell more people about what you’re doing you’re missing the point. If you have to tell people about what you’re selling it’s not going to scale and you aren’t going to experience the growth you want. If you can change your product or service to make it SO incredibly valuable that other people want to share it without you there, you’ve done it.
The new marketing is changing your service offering based on the feedback received from customers and employees to cater to them more effectively over time.
No one’s listening, get over it. Start creating a better message.
Stop trying to shout louder than your competition and start creating something worth shouting about. Continue Reading
Tell them they’re wrong. Tell them you have a better idea. Back up your idea with some made up evidence based on opinion. Make sure they know you’re smarter about whatever topic you’re talking about. That’ll work! That person will never want to share an idea with you again.
Every time you shut down someone’s idea it’s like poking a bear. Sure you can get away with it the first time and maybe the second, but sooner or later if you keep poking, the bear is going to eat you.
Don’t strive to be “right” in conversations, that’s your ego coming through. Be confident in yourself, so confident in fact that you let others be right. Then more and more you’ll find others wanting to share their ideas with you.
I love that quote from Julien Smith. As kids we don’t care about feeling stupid, we don’t care how others will react, we just approach problems with a clean slate. To a child there are no repercussions, that’s why they use their imagination so much. Somewhere between having a child like sense of wonder, and being a grumpy adult, we lose our imagination. Or as Hugh McLeod would say,
“Everyone is born creative; everyone is given a box of crayons in kindergarten. Then when you hit puberty they take the crayons away and replace them with dry, uninspiring books on algebra, history, etc. Being suddenly hit years later with the ‘creative bug’ is just a wee voice telling you, ‘I’d like my crayons back, please.”
The real world eats away at us, older people are quick to call out ludicrous ideas, and unless they’ve heard about it before they don’t trust it.
School teaches us that being wrong is bad, you should listen to what you’re told, shut up, and sit still. That problem with that is, I’m 28, I STILL can’t sit still, I never do what I’m told and it’s still relatively impossible to shut me up.
So what happened to our world? Continue Reading
When you blame someone else for something, no matter what it is, you’re protecting yourself from being wrong or at fault.
When you say you’re sorry and take ownership of the situation, the common misconception is that it makes you look weak or powerless. When actually, saying you’re sorry humanizes you and makes you more likeable.
It’s easy to blame others, it’s hard to blame ourselves.
Understanding this is imperative to you making it in this world. It’s a scary place out there and you need to have thick skin if you want to make it. You have to own up to your mistakes. Take responsibility for when things go wrong, don’t point out where others messed up, shut up and fix it yourself. If you get the reputation as the person who takes responsibility, who gets things done, and isn’t afraid of being wrong, you’re grooming yourself to be a leader.
When you blame others for something, it gives you nothing to do about it. Once you blame yourself, you now have something to work on. In the book Bounce it talks about how world class athletes sometimes feel lost when they win, because they have nothing they need to work on. Continue Reading