Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting.
The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk.
Learn more here: http://jephmaystruck.com/marketing-strategy/
Follow me @JephMaystruck
I had an enlightening conversation with my sister the other day. She works for a company in Calgary. She really understands the industry (realizing this after many probing questions of course) she’s worked her way up to a point where she’s quite valuable in the company, and she still doesn’t know how smart she is.
She isn’t lazy, hates being board, and understands that a stressful, hectic, growing company is much better to be working for than a stale, easy to do job, at a company going no where. The way she thinks is simply refreshing. A great person to have on the team. She truly wants to see her company grow and has a pretty good handle on how to go about doing that.
The best part? She doesn’t have a University degree. Nor do I think she needs one, I think she’s brilliant.
School was never her thing, so she couldn’t pay attention in class and learn, just like many kids back in the day and even more so today. She probably would be diagnosed with a mild version of attention deficit hyperactivity Disorder (ADHD). But she’s so intelligent in how she thinks. She understands how actions Continue Reading
Learning relearning how to start a business is something we all need to remind ourselves about from time to time. You only fail when you think you get “it”.
Here’s a video that Timothy Ferriss put on his blog. An interview with another entrepreneur (Noah Kagan of App Sumo). But not just an interview these two go back and forth on how to start a new venture, what questions to ask, how to test early as possible, how to call your own bullshit, and how to begin with the customer.
They even take an audience member and help him create a business. Literally, he pivots during the interview and they actually begin taking orders for this “new product” on air. Ridiculous!
Are Newspapers Dying?
Warren Buffet doesn’t seem to think so, buying up some 60 odd papers in the past two years. He’s not alone either, other billionaires as of late have been splurging on traditional print media companies like Takeru Kobayashi at a hotdog eating contest.
So the obvious question is, why?
Buffett thinks it has to do with a monopoly on local news. People will always need their news, off or online. As long as local Newspapers can focus on the local news he think they’ll be just fine.
Amazon’s founder, Jeff Bezos’ just purchased the Washington Post for $250 million. From Fastcompany: “Observers were surprised when the Amazon Chief purchased the prestigious-and ailing-Washington institution, but history shows that sometimes buying a media property is like buying a boat.”
So now rich people to show off, instead of buying a yacht, mansion or real estate, they’re buying newspapers.
The Boston Globe was sold to John Henry, owner of the Boston Redsox for $70 million. If you think that’s a lot, to put it into perspective, the New York Times Co. purchased the Boston Globe in 1993 for $1.1 billion. The return on that investment is breathtakingly horrible.
And a Continue Reading
From Mitch Joel’s new book CTRL ALT DELETE he uses this quote from Seth Godin. I love it. Being more average isn’t going to get you anywhere. Being like everyone else won’t work. You must be different.
“You don’t win by being more average than other people in your industry.
You don’t win by being more compliant than your fellow co-workers.
Being more obedient at what you do every day is not going to make you more indispensable.
What makes someone indispensable is that they do something that other people can’t do.
We go to work every day trying to not do that. We go to work trying to be just like everyone else, because that feels safe. In today’s economy, and for the foreseeable future, that’s the riskiest thing we can do.”
For more quotes check out this post here:
17 Lessons (Quotes) on Strategy, Leadership, and Advertising
Best Business & Marketing Quotes of 2012
11 Facts You Need To Know About Your Brain
I found these a while back, I didn’t write them but they are gems of business advice.
A man is getting into the shower just as his wife is finishing up her shower, when the doorbell rings. The wife quickly wraps herself in a towel and runs downstairs. When she opens the door, there stands Bob, the next-door neighbor.
Before she says a word, Bob says, “I’ll give you $800 to drop that towel.” After thinking for a moment, the woman drops her towel and stands naked in front of Bob After a few seconds, Bob hands her $800 and leaves.
The woman wraps back up in the towel and goes back upstairs. When she gets to the bathroom, her husband asks, “Who was that?”
“It was Bob the next door neighbor,” she replies.
“Great!” the husband says, “did he say anything about the $800 he owes me?”
Moral of the story :
If you share critical information pertaining to credit and risk with your shareholders in time, you may be in a position to prevent avoidable exposure.
A priest offered a Nun a lift. She got in and crossed her legs, forcing her gown Continue Reading
I was listening to a This American Life podcast when a special came on about Harper High School in Chicago, Illinois. Last year 27 students were shot at Harper High School. A startling statistic. This American Life asked to put three journalists in Harper for five months, an entire semester, the school agreed.
This two-part series is two hours of heart-wrenching stories and a sick realization of what some people go through daily. You should listen to these stories, it’ll give you perspective and an absolute appreciation for where we live.
With 16 security guards for 550 approximate students Harper High School is still understaffed when it comes to security. How many security guards did your high school have?
Everyone in this neighborhood is in a gang. You can’t avoid it. Whatever street you live on signifies what gang you’re affiliated with. If you don’t want to have any part of the gang interaction you have to stay in. Literally. They talked to one boy who hadn’t left his house at night for several years. Could you imagine going through high school without leaving your house at night?
By the sounds of it, This American Life picked the worst Continue Reading