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Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Learn more here: http://jephmaystruck.com/marketing-strategy/ Follow me @JephMaystruck

A Summer Camp For Highschool Entrepreneurs in Regina

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Bigideacamp website

Yup, we did it! The first week of August this past Summer we ran “Big Idea Camp 2015” a one day, Amazing race meets Harvard business competition. We had 6 students who formed two teams and competed in 5 different challenges throughout the day. It was nothing short of amazing.

Here’s the Twitter play by play on the day… Remember to follow @BigIdeaCamp on Twitter!

Big idea camp on twitter

[View the story “Big Idea Camp 2015” on Storify]

Social Media Etiquette 101: how not to suck on Facebook

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This is how i feel when you like your own posts

Last week we release episode 22 of the #InTheLab video series.

Social Media Etiquette, or what I call “How Not To Suck On Facebook“. Each social media platform has a set of unwritten rules you need to follow. Every time you break the rules you are apt to have followers leave you, online masses upset with you, and you may even piss off one of your loved ones. Don’t make the silly mistake, watch the video and get the tips for yourself.

Do you follow me You should

Stop broadcasting, stop interrupting, stop worrying about what you’re sharing and be a good community member. Amplify the good, help people spread their message. Then when it comes time that you need some help spreading your message your tribe will be there to help.

How not to suck on facebook

 

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#InTheLab a weekly marketing video series filmed and edited by Eddy Alvaro

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We’ve been busy over at Strategy Lab!! At the start of 2015 we decided to film a short clip every week on a variety of topics. Usually about marketing or some story that deal with business. Below are a couple of my favourites:

 

7 Things You Can Start Doing Today That Will Make Your Life better

7-things-you-can-do-today-that-will-make-your-life-better

The Best Commercial of 2015

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Emotional, unexpected, concrete, credible and tells a story. From Chip and Dan Heath’s Made to Stick this commercial is incredibly “sticky”. I like giving the presentation on Made to Stick to my class. I try to get students to use the 6 principles as a guide to thinking about and developing communications.

Made to Stick by Chip and Dan Heath-hand out

 

You can watch a commercial like the Royal Dutch Guide Dog one and check the boxes that apply to the ad. The best ads are many different “Sticky” factors all rolled into one. Try it on your next newsletter, your business cards or anything else, the more “sticky” your message, the better odds someone remembers it.

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Do You Care About Post Secondary Education? Watch This…

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Ivory tower the movie

Ivory Tower is a documentary I recently watched on Netflix and I think you should watch it too. It talks about the ever increasing cost of tuition. Universities can’t balance their budgets and there’s pressure from all sides to do something about it. Government funding is decreasing, student apathy is increasing and at the end of it all some of the critics are asking, do we really need to be charging what we are for a third rate education? 

You can learn from the Ivy League school online for FREE now. No you can’t get the piece of paper along with it but is that really you end goal of school? To have a $60,000 piece of paper?

Watch the documentary, it’s enlightening.

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Upset Because You Were Cut?

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No successful person in history went though life without failure.

It’s not about how many times you’re knocked down, it’s about how many times you’re willing to get back up after you’ve been knocked down(I think Rocky said that). In competitive sports there’s bound to be cuts. The competition ends up being a driver, a motivator, a reason to stay after practice, a reason to show up early, a reason to go to more camps, a reason to get extra reps in every day.

Those who love competition aren’t phased by being cut.

Everyone’s been cut from something. I remember being cut from the Provincial Volleyball team, I wasn’t tall enough, well that and I had the vertical of a small Elephant. I was cut from Tier 1 hockey twice, I was cut from tier 2 hockey once. I played an entire year in the worst hockey division in Regina for my age group. The following year I played tier 1.

It doesn’t matter the hand you’re dealt in sports, it’s how you react. It’s your attitude, and yeah it matters when your teams winning but more importantly attitude matters most when things aren’t going your way. When the world seems like it’s against you.
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