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Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Learn more here: http://jephmaystruck.com/marketing-strategy/ Follow me @JephMaystruck

Upset Because You Were Cut?

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No successful person in history went though life without failure.

It’s not about how many times you’re knocked down, it’s about how many times you’re willing to get back up after you’ve been knocked down(I think Rocky said that). In competitive sports there’s bound to be cuts. The competition ends up being a driver, a motivator, a reason to stay after practice, a reason to show up early, a reason to go to more camps, a reason to get extra reps in every day.

Those who love competition aren’t phased by being cut.

Everyone’s been cut from something. I remember being cut from the Provincial Volleyball team, I wasn’t tall enough, well that and I had the vertical of a small Elephant. I was cut from Tier 1 hockey twice, I was cut from tier 2 hockey once. I played an entire year in the worst hockey division in Regina for my age group. The following year I played tier 1.

It doesn’t matter the hand you’re dealt in sports, it’s how you react. It’s your attitude, and yeah it matters when your teams winning but more importantly attitude matters most when things aren’t going your way. When the world seems like it’s against you.
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What Are You Going to do With Your Time?

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what are you going to do with your time?

Here’s a short video you have to watch. It’s an illustration using Jellybeans that puts into perspective how we organize our life and how much “free” time we really have.

So what are you going to do with your time on earth? 

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My Top 5 Articles From Last Month

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The top five articles of the month

1. Dubai Police will use facial recognition and Google Glass to look for wanted criminals

Why is this important? The next step in the interconnected web is using software and hardware to better serve at our jobs. For Police enforcement this means facial recognition software. It’ll some time before it comes to Canada but I’d be willing to bet not as long as we think!

2. Select seven to hold ‘Internet reboot’ keys

Why is this important? Did you know if the internet goes down due to a terrorist attack or natural disaster 7 people hold keys of which 5 only have to meet in the U.S. to re-boot the internet. Have you ever thought what would happen if the internet goes down? I’ve never until now. We assume it’ll run forever, uninterrupted. But have you ever been working and the internet went out, what did you do? It happened last week at a clients office, I was lost, scared, lonely and I didn’t know what to do. I hope you never face that desolate situation ever.

3. The Psychology Behind Costco’s Free Samples

Why is this important? This article was fascinating, basically if you want to increase your profits, offer free samples, well for Costco it works quite well.
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Coaching Is Just Management Sped Up

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Coaching is just management sped upWhen you coach you have to take in feedback and make decisions affecting other people in real time. You say one thing in the wrong tone and your team is turned off. Trust is lost. You have to be extremely careful in how you treat them at first, once you have trust though, it’s much easier to get them to buy-in to your system.

When you manage people in a business situation it’s very similar to a sports game with some obvious differences. The decisions you make as a manager will affect how your staff (team) view you in the future. If you’re a demanding asshole most of the time, your staff doesn’t have many reason to stick their neck out for you or really do the right thing for the company.

When you’re coaching you don’t have weeks to get things done, you have minutes. Generally you coach youth or kids much younger than you, who are less mature than you. You’re forced to abide by the nobler motive, you can’t argue, name call or act childish under any circumstance for fear of losing the trust of the team.

You see managers all the time who’ve lost the trust of their team.
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What Have I Been Up To At Strategy Lab?

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Get a website that turns visitors into customers

Well I’m glad you asked! We’ve been busy working away on project like the Prairie Spruce Commons Cohousing Project (a first of it’s kind in Regina). We’ve been doing some fun work with KSP Technology that involves potlucks and Nerf gun fights.


Also made friends with a Saskatoon local grocer called “SaskMade Marketplace” just another ridiculously cool story of a home grown Saskatchewan business. Born and raised in Saskatoon. They’re big supporters of supporting local, helping grow our community and sourcing many other Saskatchewan based companies. They do these amazing corporate gift baskets that include all Saskatchewan wares. Pretty sweeet!!

And we’ve had the pleasure of working on one of the coolest projects we’ve ever been a part of, it’s called “4 to 40“. Yup, 4 to 40, that’s the amount of hours you need to hire someone for to be considered an “inclusive employer”.

4 to 40 – A New Partnership from Strategy Lab on Vimeo.

It’s a project we started working on with Sasktel, the University of Regina Campus For All Program and Creative Options Regina (COR).

I am still on the Alumni Board, and have gone from just being on the Regina Volleyball Club board to President this year.
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Why Using an RFP to Hire a Company is Fundamentally Flawed

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Regina recycling not recycling glass

RFP=Request For Proposal. When a public institution needs to contract a company to do a job they aren’t capable of themselves, they send out a Request For Proposal (RFP). The RFP outlines what needs to be done, what tools should be used and some contain a whole lot more. A RFP is basically the project outline for any company that wants to bid on the project. Just like the recycling service in Regina, the City put out an RFP and Emterra won it.

When it comes to RFP’s the cheapest company usually wins. In business, simply going with the cheapest solution is rarely a good idea for your business.

Case in point: City of Regina hasn’t been recycling glass food containers

Turns out the “recycling” company (Emterra) the city hired doesn’t recycle glass. Doesn’t recycle glass?!?  What do you mean? Isn’t that a major portion of what we recycle?
When the city put the RFP out about recycling pickup, Emterra responded (conveniently leaving the glass part out) and quoted a cheaper price to do the job.

The city went with the cheaper option, without reading the fine print.

RFP’s suck. It’s a race to the bottom. It’s undercutting everyone else to get a job, that’s not right nor is it sustainable.
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