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Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Learn more here: http://jephmaystruck.com/marketing-strategy/ Follow me @JephMaystruck

Your Privacy vs Being Accessible

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Eric Schmidt quote on privacy

The new world is I’m Googling you the second you email me. I’m going to find everything I can about you. Google can find almost anything these days. I should be able to search your name and contact information and find all relevant information about you. I mean it’s 2014, you have to assume everyone is going to Google you at some point, right?

Now the privacy pundits will tell you to stay as anonymous as you can, as Lloyd Christmas once said, “lot of bad drivers out there!”. But REALLY, really?  How many people do you know who have been stalked?  Is that even still a thing?  We’re too concerned about privacy that we’re losing out on business opportunity.

I had a meeting booked with an organization, the night before the meeting I search the person I was meeting with on Google (I do this with a lot of people surprisingly) the only site other than LinkedIn said she was in Swift Current not Regina. I sent an email asking about her whereabouts, I receive nothing in return. I Googled the organization to find a phone number but there’ only a Regina contact. The “Contact Us” page
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No One’s Listening, Get Over It

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No one's listening, get over it

If you’re not selling as much as you think you should be, or your business isn’t doing as good as it should be, stop trying to tell more people about yourself. Stop trying to yell louder than everyone else, stop trying to make more commercials about yourself. No one cares about your business.

Your business isn’t growing, not because people don’t know about your company, your business isn’t growing because you’re not willing to sacrifice what really matters to make your organization what it could be.

If you think all you need to do is tell more people about what you’re doing you’re missing the point. If you have to tell people about what you’re selling it’s not going to scale and you aren’t going to experience the growth you want. If you can change your product or service to make it SO incredibly valuable that other people want to share it without you there, you’ve done it.

The new marketing is changing your service offering based on the feedback received from customers and employees to cater to them more effectively over time.

No one’s listening, get over it. Start creating a better message.

Stop trying to shout louder
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How To Get People To Not Share Their Ideas With You

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(dont)Poke the bear

Tell them they’re wrong. Tell them you have a better idea. Back up your idea with some made up evidence based on opinion. Make sure they know you’re smarter about whatever topic you’re talking about. That’ll work! That person will never want to share an idea with you again.

Every time you shut down someone’s idea it’s like poking a bear. Sure you can get away with it the first time and maybe the second, but sooner or later if you keep poking, the bear is going to eat you.

Don’t strive to be “right” in conversations, that’s your ego coming through. Be confident in yourself, so confident in fact that you let others be right. Then more and more you’ll find others wanting to share their ideas with you.

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Get Used To Feeling Stupid. It’s a Sign of Growth.

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Get Used to Feeling Stupid. It's a Sign of Growth - Julien Smith

I love that quote from Julien Smith.  As kids we don’t care about feeling stupid, we don’t care how others will react, we just approach problems with a clean slate. To a child there are no repercussions, that’s why they use their imagination so much. Somewhere between having a child like sense of wonder, and being a grumpy adult, we lose our imagination. Or as Hugh McLeod would say,

“Everyone is born creative; everyone is given a box of crayons in kindergarten. Then when you hit puberty they take the crayons away and replace them with dry, uninspiring books on algebra, history, etc. Being suddenly hit years later with the ‘creative bug’ is just a wee voice telling you, ‘I’d like my crayons back, please.”

 

The real world eats away at us, older people are quick to call out ludicrous ideas, and unless they’ve heard about it before they don’t trust it.

School teaches us that being wrong is bad, you should listen to what you’re told, shut up, and sit still. That problem with that is, I’m 28, I STILL can’t sit still, I never do what I’m told and it’s still relatively impossible to shut me up.
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Stop Blaming Other People

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I'm sorryWhen you blame someone else for something, no matter what it is, you’re protecting yourself from being wrong or at fault.

When you say you’re sorry and take ownership of the situation, the common misconception is that it makes you look weak or powerless. When actually, saying you’re sorry humanizes you and makes you more likeable.

It’s easy to blame others, it’s hard to blame ourselves.

Understanding this is imperative to you making it in this world. It’s a scary place out there and you need to have thick skin if you want to make it. You have to own up to your mistakes. Take responsibility for when things go wrong, don’t point out where others messed up, shut up and fix it yourself. If you get the reputation as the person who takes responsibility, who gets things done, and isn’t afraid of being wrong, you’re grooming yourself to be a leader.

When you blame others for something, it gives you nothing to do about it. Once you blame yourself, you now have something to work on. In the book Bounce it talks about how world class athletes sometimes feel lost when they win, because they have nothing
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4 Lessons About Business You Can Learn From Snowboarding

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How far will you go?

1. No one is instantly good at business or snowboarding.

Snowboarding takes a while to get the hang of, just like business. No one wakes up a brilliant business person or gnarly snowboarder. Both take time. Those that get better are the ones who keep pushing the limits, they never assume they’ve hit their peak, they seek out unchartered territory, they try new things. They keep falling and falling but never refuse to stay down, that’s the key to success in snowboarding and business.

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