Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting.
The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk.
Learn more here: http://jephmaystruck.com/marketing-strategy/
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No one’s going to ever look at you and say “Yup, your superpower is ______”. After a while it may become apparent, but in the mean time try new things, experiences, really track what you love and don’t love about those experiences. If you keep trying new things you’re going to eventually stumble upon your superpower. It’ll be a magical moment in time where you’ll finally understand your calling, your purpose, the reason you were put on earth.
No it won’t be flying, invisibility or metallic claws coming out of your hands, no it’ll be something inside you, something unique that’s sets you apart from everyone else. If you still think it’s impossible, I will still beg to differ. Nothing is actually impossible and yes everyone does have a super power.
Nothing’s Actually Impossible
Remember when you were a kid, you’d tie a bed sheet around your neck and Leap from chair to chair because you were a super hero? Nothing was impossible. If you wanted to ride a bike, build a fort, fly to the moon, WHATEVER, no one could tell you it was impossible. You’d just fail and fail and fail until you got it right.
Some how between being a superhero child and “growing up” someone takes away our cape. Continue Reading
I heard this on a Podcast several years ago now but it has always stuck with me.
The Best example of User Experience in Real Life.
A brilliant architect was designing the new front outdoor landscape of a university. When it came time to plan the walkways through the grass the architect refused to and instead opted for grass to be put EVERYWHERE. Not knowing his brilliance, the administration let the mad scientist have his way. A year later the architect came back to find a perfectly worn path where people walked and now they knew precisely where to put the path.
Moral of the story: don’t assume you know what people like, user testing is ten thousand times more reliable than “past experience”.
Don’t assume you know, assume others do and your job is to find out from them by observing and testing.
We’ve been busy over at Strategy Lab!! At the start of 2015 we decided to film a short clip every week on a variety of topics. Usually about marketing or some story that deal with business. Below are a couple of my favourites:
7 Things You Can Start Doing Today That Will Make Your Life better
Emotional, unexpected, concrete, credible and tells a story. From Chip and Dan Heath’s Made to Stick this commercial is incredibly “sticky”. I like giving the presentation on Made to Stick to my class. I try to get students to use the 6 principles as a guide to thinking about and developing communications.
You can watch a commercial like the Royal Dutch Guide Dog one and check the boxes that apply to the ad. The best ads are many different “Sticky” factors all rolled into one. Try it on your next newsletter, your business cards or anything else, the more “sticky” your message, the better odds someone remembers it.