Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Learn more here: http://jephmaystruck.com/marketing-strategy/ Follow me @JephMaystruck
We should all strive to get more feedback in our day to day but there is some feedback you shouldn’t listen to.
When South Park had it’s first focus group test at Comedy Central it set a record for only scoring 1.5 out of 10 with women. Three of the women in the group cried they hated it so much. Yet South Park went on to be one of the most recognized cartoons out there, and they are still creating more episodes to this day.
This is an interesting conundrum. How do you know if you should or shouldn’t swear in front of a client or a customer?
Personally, I find if a client swears in my presence I use it as a sign of comfort. They’re so comfortable around me that they can swear, that’s a good thing. I’ll swear right back at them, it ends up sounding like a conversation between Jay-Z and Snoop Dogg (just kidding).
Most people ca
n make a plan. As long as you have a small grasp on business you can put some chicken scratch down on the back of a napkin.
I saw (and RT’d) an offer from The Phoenix Group to do a “Quick Social Media Analysis” for your company to the tune of $900. At first I was happy! “Finally, the biggest agency in Regina is doing more social media, YAAAA!” White doves were released in the air and a small baby penguin was born. Then I read on…
This past month I gave two friends unsolicited marketing advice and I ended up being completely wrong. I didn’t know their entire situation, I didn’t know what they were actually thinking, I gave advice I shouldn’t have.
