Episode 11 – Regina’s Great Bambino-Kip Simon of 22Fresh
Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Learn more here: http://jephmaystruck.com/marketing-strategy/ Follow me @JephMaystruck
Why does your business exist? Is it to just make money? Or is it more than that? In Simon Sinek’s Start With Why he explores the idea of looking beyond what product your company is selling, and focus on why your company is selling it. The absolute core purpose of your company, the reason it exists.
In episode 10 I talk to Jim Demeray (follow Jim on Twitter or see Jim’s MySpace Page). He’s the managing partner at the Earls Vic East location. I met Jim in University and he always was a little different, a little weird. In a good way.
I always looked up to Jim because he had an amazing gift of entertaining people back in University and he still does to this day. He’s a natural entertainer. Couple a shining personality with a strategic thinking mind that’s constantly learning and you get a brilliant leader and partner in Earls Vic East restaurant.
Below is a collection of my favorite videos that teach you something. They’re mostly from Ted.com. Please share any of your fav videos in the comments at the end. Enjoy.
Dan Pink on the Surprising Science of Motivation
The calendar you give away every year is cliche, that monthly newsletter of yours bores people, and if you still think sending a generic Christmas card in the mail every December keeps you “top of mind”, you’re completely off kilter. Its time to get smarter about what you’re giving away on behalf of your company. Remember; “there is no such thing as a neutral brand interaction, you either increase or decrease the perception people have of the value of your brand, every time they come in contact with it.”