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Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Learn more here: http://jephmaystruck.com/marketing-strategy/ Follow me @JephMaystruck

Episode #7 – Poking on Facebook & How Squareflo Looks at Your Website Feat. Derek Wu – Part 2 of 2

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Episode #7- Poking on Facebook and Squareflo Websites Feat. Derek Wu – Part 2 of 2

Derek WuIn Episode #7 on the Marketing Revolution Podcast I talk to Derek Wu, again (with much better sound quality this time).  That’s right, find Part 1 of 2, “Who is Derek Wu?” right here.  The first one is more about where he came from, lessons he learned early on, and how he began the behemoth social butterfly he is today (haha sorry Derek, told ya I could get behemoth into your title).

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10 Quotes From The New Marketing Text Book – “Brand Against the Machine”

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Brand Against the Machine by John Morgan should be a mandatory marketing textbook read by all business students and marketers.

John Morgan has a way of telling it like it is.  A very down-to-earth, thought provoking read.  The chapters are written in bite sized chunks, an easy book to get through, but that doesn’t mean it’s light in content.  It was published in November of 2011 so the case studies he uses are very relevant and he shares a lot.  You’re going to learn what branding means in 2012 and beyond.  If you want to be relevant in the marketing industry in the next five years you better read this book.  I’d follow John Morgan, he’ll be one of the leading authority’s on branding for a long time.

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How Blogging Impacts Human Resources (Guest Post)

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A guest post from Erin Palmer, she works in online programs at Villanova University.

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Episode #6 – Who’s Derek Wu? – Part 1 of 2

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Episode 6 – The Derek Wu Story Part 1 – The Marketing Revolution Podcast

Derek Wu on FacebookThis week on the Marketing Revolution Podcast I talk to Derek Wu.  I’ve had the pleasure of being friends with Derek for a while now and have worked with him several times.  Of everyone I know, no one knows more people than Derek Wu.  And not in a sleazy used car salesmen type way. Derek sincerely takes the time to get to know people every day.

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Episode #5 – What Does The Vintage Tea Room & The Imax Have In Common?

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Episode 5 – Collette & Greg on Imax Popcorn and Future of Social Media <–Click HereGreg Hluska on Twitter @Hluska

This one goes for almost an hour long, I’d suggest putting it on in the background and doing something else on your computer (or download it in iTunes and listen in your car). 

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Realize: How Not To Market a University

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Lately I’ve noticed several different University of Regina billboards around Regina. Now if you immediately jump to “but Jeph you saw them and remembered them.  Isn’t that a great billboard?!?” Hardly. Not all exposure is good exposure.  Do you think BP’s oil spill was “good” exposure for the company?

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