Why does your business exist? Is it to just make money? Or is it more than that? In Simon Sinek’s Start With Why he explores the idea of looking beyond what product your company is selling, and focus on why your company is selling it. The absolute core purpose of your company, the reason it exists.
About Jeph Maystruck
Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting.
The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk.
Learn more here: http://jephmaystruck.com/marketing-strategy/
Follow me @JephMaystruck
Entries by Jeph Maystruck
Episode 10 – Why Earls is Better, an Interview with Jim Demeray
In episode 10 I talk to Jim Demeray (follow Jim on Twitter or see Jim’s MySpace Page). He’s the managing partner at the Earls Vic East location. I met Jim in University and he always was a little different, a little weird. In a good way.
I always looked up to Jim because he had an amazing gift of entertaining people back in University and he still does to this day. He’s a natural entertainer. Couple a shining personality with a strategic thinking mind that’s constantly learning and you get a brilliant leader and partner in Earls Vic East restaurant.
The calendar you give away every year is cliche, that monthly newsletter of yours bores people, and if you still think sending a generic Christmas card in the mail every December keeps you “top of mind”, you’re completely off kilter. Its time to get smarter about what you’re giving away on behalf of your company. Remember; “there is no such thing as a neutral brand interaction, you either increase or decrease the perception people have of the value of your brand, every time they come in contact with it.”
Episode 8 – Linden Wilcock on Twitter, Facebook, the Tweetup and the future of Social Media
Enter Linden Wilcock. He’s about to graduate from the Hill School of Business at he University of Regina. I met Linden on Twitter and several Hooka Lounge nights later a friendship was born.
Linden is working on Social Media strategy and implementation over at Highland Mortgage Partners. He’s smart. He gives presentations regularly on Twitter and Facebook. If you want to attend one you should ask Linden (tell him Jeph sent you and you’ll get a free session).