Lately I’ve noticed several different University of Regina billboards around Regina. Now if you immediately jump to “but Jeph you saw them and remembered them. Isn’t that a great billboard?!?” Hardly. Not all exposure is good exposure. Do you think BP’s oil spill was “good” exposure for the company?
Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Learn more here: http://jephmaystruck.com/marketing-strategy/ Follow me @JephMaystruck
Most quotes are pretty cliche. But quotes that are provocative or wrong or provocatively-wrong I find incredibly fascinating. Maybe because the author went out on a limb and failed. Maybe because it’s a reflection of the imposed limits we as a society seemingly always put your ourselves. Or maybe because it’s proof that someone didn’t listen to advice, that they never gave in when everyone told them they were wrong. It’s those people who change our world. I think these quotes are an inspiration because it’s proof that no matter how crazy people say your idea is, you can make it happen.