Episode 9 – The Friendliest Twitter Handle in the World, The Regina Police
Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Learn more here: http://jephmaystruck.com/marketing-strategy/ Follow me @JephMaystruck
Below is a collection of my favorite videos that teach you something. They’re mostly from Ted.com. Please share any of your fav videos in the comments at the end. Enjoy.
Dan Pink on the Surprising Science of Motivation
The calendar you give away every year is cliche, that monthly newsletter of yours bores people, and if you still think sending a generic Christmas card in the mail every December keeps you “top of mind”, you’re completely off kilter. Its time to get smarter about what you’re giving away on behalf of your company. Remember; “there is no such thing as a neutral brand interaction, you either increase or decrease the perception people have of the value of your brand, every time they come in contact with it.”
I actually don’t know why the QR Code debate still continues. Any half minded marketer can see it’s not a major break through, game changing technology or even remotely worth the amount of attention we’ve put towards these ugly boxes. Having said that…
I will admit that they are actually quite useful if you’re creative enough. There I said it, happy?