The calendar you give away every year is cliche, that monthly newsletter of yours bores people, and if you still think sending a generic Christmas card in the mail every December keeps you “top of mind”, you’re completely off kilter. Its time to get smarter about what you’re giving away on behalf of your company. Remember; “there is no such thing as a neutral brand interaction, you either increase or decrease the perception people have of the value of your brand, every time they come in contact with it.”
About Jeph Maystruck
Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting.
The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk.
Learn more here: http://jephmaystruck.com/marketing-strategy/
Follow me @JephMaystruck
Entries by Jeph Maystruck
Episode 8 – Linden Wilcock on Twitter, Facebook, the Tweetup and the future of Social Media
Enter Linden Wilcock. He’s about to graduate from the Hill School of Business at he University of Regina. I met Linden on Twitter and several Hooka Lounge nights later a friendship was born.
Linden is working on Social Media strategy and implementation over at Highland Mortgage Partners. He’s smart. He gives presentations regularly on Twitter and Facebook. If you want to attend one you should ask Linden (tell him Jeph sent you and you’ll get a free session).
I actually don’t know why the QR Code debate still continues. Any half minded marketer can see it’s not a major break through, game changing technology or even remotely worth the amount of attention we’ve put towards these ugly boxes. Having said that…
I will admit that they are actually quite useful if you’re creative enough. There I said it, happy?
Episode #7- Poking on Facebook and Squareflo Websites Feat. Derek Wu – Part 2 of 2
In Episode #7 on the Marketing Revolution Podcast I talk to Derek Wu, again (with much better sound quality this time). That’s right, find Part 1 of 2, “Who is Derek Wu?” right here. The first one is more about where he came from, lessons he learned early on, and how he began the behemoth social butterfly he is today (haha sorry Derek, told ya I could get behemoth into your title).
Brand Against the Machine by John Morgan should be a mandatory marketing textbook read by all business students and marketers.
John Morgan has a way of telling it like it is. A very down-to-earth, thought provoking read. The chapters are written in bite sized chunks, an easy book to get through, but that doesn’t mean it’s light in content. It was published in November of 2011 so the case studies he uses are very relevant and he shares a lot. You’re going to learn what branding means in 2012 and beyond. If you want to be relevant in the marketing industry in the next five years you better read this book. I’d follow John Morgan, he’ll be one of the leading authority’s on branding for a long time.