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Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Learn more here: http://jephmaystruck.com/marketing-strategy/ Follow me @JephMaystruck

Episode #1 – Your Corporate Twitter Account is Boring

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Episode 1 – The Marketing Revolution Podcast – Your Corporate Twitter Account is Boring!  <– Click here

Jackson Middleton on TwitterIn this episode @Lindenwilcock and @Kiltedbroker join myself for a conversation on corporate and local Twitter accounts.  Should you have a separate company Twitter account? Linden Wilcock on Twitter Why not? If all you’re using Twitter for is another mega phone to “get your message out there”, please stop.  You’re wasting your time.  The solution conceptually is quite simple.  Just add value, that’s it.  Conceptually simple but realistically very difficult because we perceive value differently and what one person loves another may hate.  So how do you implement the right strategy?

We talk about @TeamGBIS, @reginapolice @ReginaSymphony @EarlsVicEast @codaclothing @HickoryGrill what’s good about some of these accounts and a couple stories on what not to do.

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What We Learned About Social Media in 2011 | Part 1 of 2

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Bill Lumberg

This is part one of two in the wonderful year end wrap-up.  If you haven’t seen it yet, here’s part two: “7 Marketing Predictions for 2012″

1.  Most Businesses treat Facebook wrong   Simply hosting a contest on Facebook doesn’t cut it anymore.  People are finding that after the contest is over they don’t understand how to interact with the community they’ve developed.  Inevitably they continue to push their “company news” as updates on their Facebook page because someone in the marketing department thought it was a “good idea”.  Eventually people see the meaningless one-way communication and quickly find the ‘Unlike’ button.

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Advice No One Will Ever Tell You

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It’s all a rat race.

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7 Reasons Why You Should Let Your Employees Tweet

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1.  It gives the impression that you are a forward thinking company

When your employees are Tweeting during the day, we assume you’ve had the ‘Twitter’ talk and now you are confident that the people you hire won’t waste time Tweeting nonsense, but actually, over time, will help improve the perception of your brand.

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The Smartest Marketing Book Ever Written

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Brandwashed BookThe book Brandwashed is the smartest marketing book ever written because of the vast research Martin Lindstrom does on the topic.  His first book [Buy-ology] was groundbreaking for what it uncovered about the sacred topic of marketing.  I really think everyone should read it.  Take the quiz to see if you’ve been Brandwashed.  I’ve listed some highlights from the book to show you how much you’ll learn.

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It’s What Your Non-Profit is Missing: A Social Object

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We’re all witnessing the effects of a very smart, new tactic taken on by non-profits, the use of social objects (thanks to Hugh MacLeod for the inspiration behind ‘Social Objects’).

A Social Object is something worth talking about, it’s the reason you tell somebody about something, it’s the topics and stories we talk about.  If it’s interesting enough that you want to share it with someone then it’s a Social Object.  And according to Hugh, if you really think about it, Social Objects are usually never boring, mediocre, or regular, because why would you share with someone something that’s ordinary?

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