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Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Learn more here: http://jephmaystruck.com/marketing-strategy/ Follow me @JephMaystruck

Advice No One Will Ever Tell You

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It’s all a rat race.

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7 Reasons Why You Should Let Your Employees Tweet

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1.  It gives the impression that you are a forward thinking company

When your employees are Tweeting during the day, we assume you’ve had the ‘Twitter’ talk and now you are confident that the people you hire won’t waste time Tweeting nonsense, but actually, over time, will help improve the perception of your brand.

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The Smartest Marketing Book Ever Written

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Brandwashed BookThe book Brandwashed is the smartest marketing book ever written because of the vast research Martin Lindstrom does on the topic.  His first book [Buy-ology] was groundbreaking for what it uncovered about the sacred topic of marketing.  I really think everyone should read it.  Take the quiz to see if you’ve been Brandwashed.  I’ve listed some highlights from the book to show you how much you’ll learn.

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It’s What Your Non-Profit is Missing: A Social Object

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We’re all witnessing the effects of a very smart, new tactic taken on by non-profits, the use of social objects (thanks to Hugh MacLeod for the inspiration behind ‘Social Objects’).

A Social Object is something worth talking about, it’s the reason you tell somebody about something, it’s the topics and stories we talk about.  If it’s interesting enough that you want to share it with someone then it’s a Social Object.  And according to Hugh, if you really think about it, Social Objects are usually never boring, mediocre, or regular, because why would you share with someone something that’s ordinary?

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The Three Types of Measurement

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There are three broad categories that encompass most, if not all measurement regarding your marketing strategy.  They are not mutually exclusive, your marketing strategy will end up being measured by a combination of all three.  The three measures are descriptive, diagnostic, and predictive

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People Don’t Boo Nobodies

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"Boo"

Photo Credit: http://bleacherreport.com/articles/377186-the-san-francisco-giants-spit-on-tradition

I was listening to a Freakinomics podcast the other day and they were talking about “booing”.  You know, ref makes a bad call and you boo?  Ok that’s not the point.

It was a story about booing that got me.

Johnnie LeMaster played 12 seasons in the majors, mostly with the San Francisco Giants.  He was a shortstop with a career average of around 220.  Nothing special but an all around good player to have on your team.