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Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Learn more here: http://jephmaystruck.com/marketing-strategy/ Follow me @JephMaystruck

Do You Swear Around Your Customers? Should You?

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Snoop Dogg and Jay ZThis is an interesting conundrum.  How do you know if you should or shouldn’t swear in front of a client or a customer?

Personally, I find if a client swears in my presence I use it as a sign of comfort.  They’re so comfortable around me that they can swear, that’s a good thing.  I’ll swear right back at them, it ends up sounding like a conversation between Jay-Z and Snoop Dogg (just kidding).

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I’m Not Smart Enough

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I’m not smart enough.

I’m too fat.

I’m too short.

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Your Business Plan is Worthless

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Most people caTwitter screen shot @jephmaystruckn make a plan.  As long as you have a small grasp on business you can put some chicken scratch down on the back of a napkin.

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Want To Save $900?

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I saw (and RT’d) an offer from The Phoenix Group to do a “Quick Social Media Analysis” for your company to the tune of $900.  At first I was happy!  “Finally, the biggest agency in Regina is doing more social media, YAAAA!”  White doves were released in the air and a small baby penguin was born.  Then I read on…

Don’t Take My Advice

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This past month I gave two friends unsolicited marketing advice and I ended up being completely wrong.  I didn’t know their entire situation, I didn’t know what they were actually thinking, I gave advice I shouldn’t have.

Is Your Brand a Ford or a Porsche?

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This is a guest post written by Brin Werrett from RockStar Homes.

Successfully sell your brand and your products will sell themselves.

Every business has a product and most, arguably, have a brand. Pick up any of the latest marketing books and you’ll hear that some of the most successful companies in the word don’t sell you products. They sell you a brand. Call it “Brand Fans” or whatever you want, but there’s a distinct difference in how these companies do business and how their customers perceive their products.