There are three broad categories that encompass most, if not all measurement regarding your marketing strategy. They are not mutually exclusive, your marketing strategy will end up being measured by a combination of all three. The three measures are descriptive, diagnostic, and predictive.
Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Learn more here: http://jephmaystruck.com/marketing-strategy/ Follow me @JephMaystruck
I was listening to a Freakinomics podcast the other day and they were talking about “booing”. You know, ref makes a bad call and you boo? Ok that’s not the point.
It was a story about booing that got me.
Johnnie LeMaster played 12 seasons in the majors, mostly with the San Francisco Giants. He was a shortstop with a career average of around 220. Nothing special but an all around good player to have on your team.
Price is determined by an executive or a management team. They understand how much a product or service costs to make or deliver, add a margin of profit and the result is the “price”.
Value is the feeling every customer and potential customer puts on the product or service provided. Do not confuse value with price.
We should all strive to get more feedback in our day to day but there is some feedback you shouldn’t listen to.
When South Park had it’s first focus group test at Comedy Central it set a record for only scoring 1.5 out of 10 with women. Three of the women in the group cried they hated it so much. Yet South Park went on to be one of the most recognized cartoons out there, and they are still creating more episodes to this day.
This is an interesting conundrum. How do you know if you should or shouldn’t swear in front of a client or a customer?
Personally, I find if a client swears in my presence I use it as a sign of comfort. They’re so comfortable around me that they can swear, that’s a good thing. I’ll swear right back at them, it ends up sounding like a conversation between Jay-Z and Snoop Dogg (just kidding).