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Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Learn more here: http://jephmaystruck.com/marketing-strategy/ Follow me @JephMaystruck

Price Is a Calculation; Value Is a Feeling

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Price is determined by an executive or a management team.  They understand how much a product or service costs to make or deliver, add a margin of profit and the result is the “price”.

Value is the feeling every customer and potential customer puts on the product or service provided.  Do not confuse value with price.

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Some People Will Always Hate You

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We should all strive to get more feedback in our day to day but there is some feedback you shouldn’t listen to.

When South Park had it’s first focus group test at Comedy Central it set a record for only scoring 1.5 out of 10 with women.  Three of the women in the group cried they hated it so much.  Yet South Park went on to be one of the most recognized cartoons out there, and they are still creating more episodes to this day.

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Do You Swear Around Your Customers? Should You?

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Snoop Dogg and Jay ZThis is an interesting conundrum.  How do you know if you should or shouldn’t swear in front of a client or a customer?

Personally, I find if a client swears in my presence I use it as a sign of comfort.  They’re so comfortable around me that they can swear, that’s a good thing.  I’ll swear right back at them, it ends up sounding like a conversation between Jay-Z and Snoop Dogg (just kidding).

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I’m Not Smart Enough

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I’m not smart enough.

I’m too fat.

I’m too short.

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Your Business Plan is Worthless

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Most people caTwitter screen shot @jephmaystruckn make a plan.  As long as you have a small grasp on business you can put some chicken scratch down on the back of a napkin.

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Want To Save $900?

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I saw (and RT’d) an offer from The Phoenix Group to do a “Quick Social Media Analysis” for your company to the tune of $900.  At first I was happy!  “Finally, the biggest agency in Regina is doing more social media, YAAAA!”  White doves were released in the air and a small baby penguin was born.  Then I read on…