This past month I gave two friends unsolicited marketing advice and I ended up being completely wrong. I didn’t know their entire situation, I didn’t know what they were actually thinking, I gave advice I shouldn’t have.
Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Learn more here: http://jephmaystruck.com/marketing-strategy/ Follow me @JephMaystruck
This is a guest post written by Brin Werrett from RockStar Homes.
Successfully sell your brand and your products will sell themselves.
Every business has a product and most, arguably, have a brand. Pick up any of the latest marketing books and you’ll hear that some of the most successful companies in the word don’t sell you products. They sell you a brand. Call it “Brand Fans” or whatever you want, but there’s a distinct difference in how these companies do business and how their customers perceive their products.
In a traditional business life cycle, once a corporation has matured into a large entity, it can become difficult to explore new potential growth markets as the sheer size of the corporation dictates the amount of revenue needed to sustain operations. Essentially businesses get too big to be nimble enough to explore where the next disruptive technology (which will completely revamp their industry) will come from.
Some companies choose to love their customers. They do almost anything to make them happy because they know that their customers are their most powerful marketers. The Hilton Garden Inn in Hartford South loves their customers. Morton’s Steakhouse does too. Zappos is world renown for loving their customers. You pay extra for products and services because of the high level of service provided.
No matter how you approach the future of education you’re always going to have a group of people who disagree with you. That’s great. That means you’re on to something. It’s when everyone’s in agreement you should be worried.