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Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Learn more here: http://jephmaystruck.com/marketing-strategy/ Follow me @JephMaystruck

How Do You Measure Your Social Media ROI?

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The Marketing FunnelStill feeling lost in the whole ROI of your online marketing?  Still believe you can’t measure it?  Actually, measurement is one of the fundamentals of online marketing strategy, once you understand “how to”, you can instantly and continuously improve your efforts.  Read on…

You must understand the ROI equation of your online strategy, or face dire consequences.

Love Your Customers or Don’t, But Pick One

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Some companies choose to love their customers.  They do almost anything to make them happy because they know that their customers are their most powerful marketers.  The Hilton Garden Inn in Hartford South loves their customers.  Morton’s Steakhouse does too.  Zappos is world renown for loving their customers.  You pay extra for products and services because of the high level of service provided.

How Do You Fix School?

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The first school roomNo matter how you approach the future of education you’re always going to have a group of people who disagree with you. That’s great. That means you’re on to something. It’s when everyone’s in agreement you should be worried.

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Something To Believe In…

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Hugh MacLeod Print

From http://gapingvoid.com/

Does your company have a philosophy?  A purpose? A vision? A mission?

What’s your BHAG (big hairy audacious goal)?

What do you give your employees to believe in?  Why are you in business?  If it’s just to make money you’ll never attract the talented employees you’re going to need to grow. 

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FCC

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Amazon Link to “Buy-ology”

Michael Porter Was Wrong

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Anything-You-WantA famous quote from business guru Michael Porter goes:  “If your goal is anything but profitability – if it’s to be big, or to grow fast, or to become a technology leader – you’ll hit problems.”  I think Derek Sivers proves this quote wrong.  Ever since Derek started the amazing success story that CD Baby became, his goal was never profitability.  In his book Anything You Want he hints at what a new generation of entrepreneur’s are focusing on: putting people first and profits second. 

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