This is part two in the wonderful year end wrap-up. If you haven’t seen it yet, here’s part one: “What We Learned About Social Media in 2011”
1. It’s the year of mobile! (except for Saskatchewan) I don’t mean we won’t see growth in the use of mobile in Saskatchewan, I mean our province is slow to adapt to new technology, there’s still a phone book in most houses. Everywhere you turn you see startling statistics on the use of apps on mobile phones. Until businesses start seeing their bottom line increasing because of a new “app” it’s still a shinny new tool in the toolbox.
At this point apps don’t turn me on, Google does.