Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting.
The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk.
Learn more here: http://jephmaystruck.com/marketing-strategy/
Follow me @JephMaystruck
Want your company to look good? Want people to look up to your brand? Want people to say, “Wow, what a sexy brand!” Unless you are Richard Branson, you’re company’s brand isn’t that sexy. Don’t fret there is a solution.
At a recent Chamber of Commerce presentation I was attending, there was a small committee waiting to greet me immediately as I walked in. This wasn’t your regular Wal-mart greeter, far from it. Later I found out it was the DirectWest Street team, four great looking individuals begging to show me something on my phone, how could I resist? I learned how to do a local search on my phones browser, useful for a person like me or anyone that doesn’t carry a phone book on their hip. The interesting part is I’ve seen this service offered on a billboard before but never tried it out, until that day.
Involving your brand with young, beautiful people is a great way to better the brands perception, you can’t help but smile when talking to these folks. In Malcolm Gladwell’s Blink he talks about how good looking people are easier to talk to and much easier remembered, our first impression of Continue Reading
Sasktel, one of our local telecommunication companies introduced a new feature they called ebill. I’m sure you already took a stab at what “ebill” is, an online way to look at your monthly statements thus saving postage, paper and the company money in the long term. Great idea right?
It was a great idea until two months down the road my ebill account had been deactivated. Deactivated? Why? What reasoning did they go through to come to the conclusion that after 35 days of access to this online account they would need to deactivate it?
The first time I gave them the benefit of the doubt, maybe it was a security issue. I called and asked for them to reactivate my ebill account, they did and when I checked, it said “Expires in 35 days”. WHY? This defies all logic. Researching further I found that I need an “activation” code to activate my account, an activation code? I just got off the phone with the help desk guy and he didn’t think to tip me off about this activation code I’m going to need? I know it’s not his fault, someone has made a process that defies all Continue Reading
Just because no ones done it before doesn’t mean it’s impossible. Our world loves to conform to what is proper and what is right. I say standout, don’t conform, try something new, be different, challenge the impossible. Why? Because everything was impossible at one point before someone challenged it and prove it to be possible.
It can be very discouraging on the impossible path; it isn’t the norm so those that choose to challenge mediocrity are bound to face much ridicule. Trying something new is always scary but to those who dare to push the limits await a substantial reward. They are the trend setters, the leaders, the people that aren’t afraid to be wrong and without them our world would never progress.
If you’re one of these people good for you and good luck, if you’re not, maybe think twice about putting someone down for trying something new next time.
If you want to get your point across tell me a story. Stories, fable and urban legends have all been around for years for a reason, they are easy to remember. History’s told in stories; our ancestors told parables to pass on knowledge. Think about how a chilling urban legend will be remembered for years, how does this happen? It’s a story.
When we’re told a story we actually go through a metal simulation in our minds, this is why it is much easier to remember than random fact, it’s like we’re actually there. From Chip and Dan Heath’s book Made to Stick it says this; “Why does mental stimulation work? It works because we can’t imagine events or sequences without evoking the same modules of the brain that are evoked in real physical activity”.
Our minds have a difficult time piecing random fact together, but put in our minds a vivid picture of the story you are telling and we can recite it almost word for word as if we were there. So if you are an educator, manager, or anyone that needs to make a point stick in some ones mind (which we all should be striving Continue Reading