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Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Learn more here: http://jephmaystruck.com/marketing-strategy/ Follow me @JephMaystruck

The Digital Billboard Formula

Have you noticed an increasing trend in your city with these digital billboards? Animation on an illuminated sign offering state of the art advertising, sounds like the future doesn’t it? Hardly. If you haven’t noticed, these signs are popping up all over the place, a friend and I counted off the top of our heads how many there are in Regina, sixteen. (to see them all click here) sixteen billboards all claiming to offer thousands of “views” per day depending on the location.

With the city being saturated with these digital boards paired with the difficulty to measure their effectiveness, paying clients to fill the spots are becoming sparse. So who’s advertising on these boards? The surrounding businesses. Count the next time you’re at a red light how many ads show up that are for business in the vicinity of the sign. It’s astounding.

So if the sign owners aren’t making the money and it’s still not a good medium for your company to buy time on, who wins? Obviously the sign manufacturer’s stock is rising.

Now I would hate to complain about this phenomenon without offering a solution. If you still want one of these signs we put
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Fight Club for Business

Jeph Maystruck October 13, 2009 0 comments

Breaky We have all heard about “the breakfast of champions”, Wheaties for most, but for some like my friend @rayderge prefer a Redbull and a cigarette. Regardless it is difficult to pin point what a breakfast “of” champions would consist of so I say try a breakfast with champions. (I couldn’t call this post “Breakfast with Champions” because in my opinion I think it is far too cliche and has probably has been done before, Fight Club for Business, now that sounds much better)

Where you live there are many budding young businesses and business people out there doing the same old week in and week out. So focused on the business they forget what is going on in the community and the businesses around them. In today’s market collaboration is so prevalent it is amazing that this kind of thing has not spread more, but like they say “Fight Club wasn’t built in a day”.

I propose to you to start a breakfast Fight Club for Business. Once a week get together for breakfast and talk about what matters to your company. It doesn’t all have to be serious but it’ll give you a chance to understand what other
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Apologizing Too Much

Jeph Maystruck October 09, 2009 0 comments

When you patronize restaurant, hotel, or another service industry and they make a mistake, they apologize. We all do it, it’s polite, you’re supposed to, and usually you get a good response when you apologize. But what happens when you apologize too much? Any service manual will say apologize three times over to make it right but is that excessive?

When you over apologize to me you make me feel as if you made a larger mistake than it seems. At restaurants if my server continues to apologize to me it makes me think that they really did mess up. Instead of sincerely owning up to the mistake and trying to make it up to me with exceptional service you keep dwelling on it. Unfortunately now you have put into my mind that it is a much bigger mistake than it really is.

Stop apologizing, I know you messed up, we all do it but please don’t over apologize you’re making yourself look worse than you actually are. If someone can’t forgive you for a small mistake after one apology then they don’t deserve you apologizing the fourth and fifth time over, save your breath.

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Your Ego on a Billboard

Jeph Maystruck October 07, 2009 0 comments

I want to get exposure for my company, I want my market to know who we are and what we do. I don’t know how to do that so I do what history tells me, I buy a billboard. I know who my market is but I don’t exactly know how to get to them, again, a billboard seems to be the way to go. I’m relatively new to the market so now the billboard is looking even more enticing. “I’ll do it I say!”, the billboard goes up.

I understand that the target market can not be my entire city but hey, I want to get my name out there. My company is a luxury brand, I know that only 10% of the city can actually afford my product but it makes me feel empowered that my billboard is up there. I am satisfied. Really?

Other than an ego boost what has that billboard done? Sure some people will have seen it on their daily drive but does that amount to sales? With over three thousand marketing influences daily did you see my billboard and better yet did you remember it? I don’t think so, but it
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Rule Number 36

Jeph Maystruck October 02, 2009 0 comments

In Alan M Weber’s Rules of Thumb: 52 Truths for Winning at Business Without Losing Your Self, rule number 36 is: Managing your emotional flow is more critical than managing your cash flow. I had to write about this because I see and meet with entrepreneurs all the time that do a poor job of managing their emotions. Cash was king until I understood what an entrepreneur goes through, and if an entrepreneur really made cash king they would not succeed.

As a small business owner you must focus on your goal, your vision of where the company is going. If you don’t do everything in your power to get there (and that may be going into a pile of debt) you may never achieve your goal. There are a thousand and one things an entrepreneur needs to manage but without keeping your emotions in check everything else falls apart.

Tips on keeping your emotions in check:

Hire a coach or get a mentor and talk about it
Identify your emotional triggers and be aware when you may be susceptible to an outburst
Ensure you have some “you” time in a day (Workout, play a sport, get a

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Small Business Marketing

Jeph Maystruck September 30, 2009 2 comments

If you are looking at or already have started a small company that’s based on a hobby or something you enjoy doing and you want to grow it listen up.

Your new business is based on a hobby, something that is enjoyable, so there are many players in the industry. What does this mean? You have competition. You’re just an amateur but there are many professionals in the market and they charge too much. You found your niche as an affordable musician, renovator, photographer or artist, whichever you are, people need these services and you can provide them at an affordable price. But it’s not as easy as it seems at first. How do you tell people about your service? You don’t have a lot of money but you will put your heart into it so you know it was be great work but how do you get that message across to your potential client?

Pro Bono. Why not? Lawyers do it, maybe for different reasons but they are still getting experience and building their own portfolio. Take on a project for free, ensure you get lots of exposure and the time you invest will pay out ten fold.
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