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Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Learn more here: http://jephmaystruck.com/marketing-strategy/ Follow me @JephMaystruck

A Cinderella Story

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A good friend of mine’s Father taught at the University of Regina, Al Derges was one of the best professors, ever.  You can even see for yourself here, an almost perfect rating on RateMyProffesors.com.  My time spent at University had very few memorable classes to say the least, but Al had more than one exceptional class and this one had some significance for me recently.

Pygmalian in Management was a Harvard Business Review article we were to read and write a response to.  It’s a great story and I encourage you to read it but the moral is “a manager’s expectations are the key to a subordinate’s performance and development.”

What we expect out of people is usually what we get.

I coach volleyball, high school senior boys.  When I go into a season I expect the best from them, nothing less.  This year we began the season with only one returning player, so we were a very young team, if not the youngest in the league.  Rebuilding year everyone thought, I’m sure even some of the players had thought that as well, but not the coaches.  The head coach and I decided that we were going to set goals as a team this year and expect nothing less but 105% of effort to get there.
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How To: Get Me to Hate Your Organization

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Last Saturday morning I was woken at 9:45 by my doorbell.  No one comes to our house that early, it could be an emergency I thought to myself, so I staggered out of my room.  My room mate, in the same state (squinting eyes, wearing the pants from last night) was a step a head of me and opened the door.  To our dismay we found no one, just a little, old man leaving the yard going to the neighbors house.  We thought nothing of it except for how mad we were at this little, old man that got us with the ol’ ring and run trick.  Back to sleep.

Two and a half hours later I finally woke from my sleep and decided to check the temperature before I left the house.  Standing on the front porch something in the mailbox caught my eye, it was a “Heaven, how do I get there?” pamphlet.  The little, old man didn’t ring and run our house for nothing, he woke us up to ensure we got this pamphlet in time.  I think you understand the title for this post now.

Heaven’s a touchy subject, but I think Church is great, I try to go as much as I can and this has nothing to do with Church in general.  
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Never Stop

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Smiling

Helping

Thinking

Inspiring

Adapting

Learning

Laughing

Changing

Achieving

Researching

Pushing limits

Breaking rules

Being yourself

Making the World a better place

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Marketing a Super Hero

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If your job wasn’t to market your company anymore but to market a Super Hero instead, what would you change?  What would you do differently?  Try for a minute as a thought exercise to put yourself in the shoes of a Super Hero marketer.

Pick one, Batman, Ironman, Superman, Wonder-women or Wolverine, which ever you like, you are now their marketing manager.  What does the super hero want out of this? (What is their goal?)  Who’s your target?  How can you get to them?  How do you tell people about a Super Hero?

This shouldn’t be that difficult; after all it is a Super Hero right?  The storey’s already  “sticky” all you have to do is encourage it, right?

If all businesses were like this then we wouldn’t need to market them to the extent we do today.  If the story’s good enough it will spread won’t it?  Thus saving money on advertising.  One could come to a conclusion that maybe you shouldn’t be focusing your efforts on marketing so much but on transforming your business into a Super Hero.

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Act Before You Think

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I know what you’re thinking and no, it’s not a typo, this post is titled act before you think. We have all heard the original saying stating the opposite but I think in some situations you must act before you think or else your thoughts will influence your actions in a negative way.

Have you have had to make a bad phone call, I mean the one you loath to make but have to?  Ever scheduled a meeting with someone you didn’t want to and felt completely awkward the entire time leading up to the meeting to find out that it wasn’t that bad after all?  Personally I hate these moments, talking to people I don’t know isn’t easy, especially if my mind is trying to think about every conceivable outcome.  So what do I do?  I don’t think about it, I believe I excel in these situations if I’m not thinking about it and just do it.

When we step outside our comfort zone it can be very scary, you don’t know what to expect, your hands are clammy, you get gassy and your thoughts are racing.  But nine times out of ten it isn’t half as bad as we think it is, our thoughts make it to be worse than it actually is. 
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The Future of Exercising?

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The gym I go to has stationary bikes with TV screens build in them and handle bars that you actually use to steer.  You can ride around a boring track or play the dragon coin game, the future of stationary biking.  The bike has gears like a normal bike and it steers like a normal bike but you peddle around a small village collecting coins and dragons, unlike a normal bike.  This is the closest I have ever come to having fun while exercising.  I hate exercising.

Someone out there understood that biking can be rather boring so why not throw in a little game to pass the time, albeit not a sophisticated game but enough to peek my interest.  It got me thinking, why do I dread going to this insufferable place to sweat my heart out day in, day out with no end in sight?  Why can’t exercising be fun?  And don’t just tell me Pilates is fun or that class my Mom goes to is “fun” exercise, no its not, not to me anyway.

The first computerized exercise bike was developed in the late 1960’s and since then all we’ve done is make the seats a bit more comfortable and put together a simple Asian game to make peddling a tad more enjoyable?  
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