About Jeph Maystruck
Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting.
The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk.
Learn more here: http://jephmaystruck.com/marketing-strategy/
Follow me @JephMaystruck
Entries by Jeph Maystruck
Ever spent hours trying to find a song that “goes” with your video to find that the song costs SEVEN HUNDRED DOLLARS?!? I know right?! I didn’t need a $700 song, I needed, well a DJ Clumsy Vegetarian song!!
Yup I’ve been there. That’s why we started “DJ Clumsy Vegetarian”…because I be droppin’ so many beats. Music by the average person for the average person. Don’t go selling it ya over-achiever but come on, we could all use some “okay” music to go along with our video blog.
Use this music all you want, I just find it fascinating that you can share music for others to use. Link back to here if you wish!
I mean there are some great places to get music for your blog, I like Ben Sound.
But if you want to try downloading for free some DJ Clumsy Vegetarian well then by all means…
Inspired by the Malcolm Gladwell Ted Talk on Spaghetti sauce. We find ourselves more and more focused on perfection, the perfect ________. The problem is, perfect doesn’t exist, there are only many types of amazing, but no perfect.
This goes for donuts too obviously.
Just a subtle reminder that you are wonderful. You’re supposed to stick this sticker somewhere you’ll see it every day.
Again, “complimentary” stickers. Yes they’re free but they also compliment you!
Kind of a mantra around our office. Don’t hang around people who believe in absolutes, and don’t believe it when people say something is impossible. They are lying.
The best way to learn? By doing.
I’ve taught at Saskatchewan Polytech for the past four years. I’ve taught Marketing, Digital Marketing, and my favourite class to teach, Entrepreneurship. It’s my favourite because we actually start a company and the students experience Entrepreneurship first hand. They can’t just read a book a bunch of times, remember it better than everyone else and ace a test, no no, this class is much more difficult than that.
From the book the Mastery, throughout the history of civilization the best way to learn anything in this world is by doing it. Apprenticeship is the long forgotten method of learning how to do almost anything in our world. But instead of making student apprentice in a subject, we make them learn all the theory of the subject. The problem happens when you engage the theory in the real world and a different result happens. What do you do when what you’ve been told will work 100% of the time fails? What an amazing learning outcome.
Failure is a part of life and when you do something like launch a company you experience a lot of failure. These end up being the best learning moments in
the classroom life. Continue Reading
Michael Moore is always stirring some political pot. At times he’s not the most liked in his home soil of the United States, but one fact you can’t deny is Michael Moore, love him or hate him, doesn’t mind controversy in the search of truth. Yes he bias, what producer isn’t? Every movie of his you must watch understanding that there’s a hidden bias or else you’re going to take his movies too seriously (Sicko, Capitalism: A Love Story, Fahrenheit 9/11, Bowling for Columbine).
Enter: Where To Invade Next?
This is my favourite Michael Moore movie yet. It has nothing to do with war (though the title seems to make you think so). He visits various countries in Europe and talks to them about Government, Tax, Education, Health Care, Judicial system, food and much more.
Enlightening is an understatement.
Every place he visits seems to be beautiful, friendly people who work great jobs for great wages and have a very important family life. In some places the kids are never assigned homework because social connection and family time is so important to the education system. Two hour lunches with your family, 36 hour work weeks and lots of vacation time. Continue Reading
Marketing is dead!
Marketing as you know is done. It’s over. We can move on now. The powers of the traditional campaigns, press releases, air time, 30 second spots, distribution lists, the bloody Yellow pages, and I could go on and on. Its all dead. No one needs to be told what to buy, we Google it.
What do you do in a world where everyone has access to enormous amounts of information?
You figure out a way to use that to your advantage obviously. What Ryan Holiday does is look at trends, finds curves and tends to fling himself with no holds bar into the edge of business. He’s on the forefront of communication strategy, I mean he could teach several classes at Harvard on advertising, marketing, consumer behaviour, social psychology, just name a few.
There’s something new afoot! Growth Hacker Marketing the term coined in 2010 in an article by Sean Ellis talking about startups and their unique business savy and avoidance of traditional marketing means.
Out of necessity a new a new type of marketing is born, welcome Growth Hacker Marketing
Testable, trackable and scaleable.
The pursuit of sustainable growth. Taking a company from nothing to something. Continue Reading