This week’s winner is: Dominos Pizza
A Domino’s Pizza commercial advertising their “Show us Your Pizza.com” campaign on Television is a great way to get influence people to get involved with a brand online. What not a better way to build trust in your product by challenging people to buy it and take a picture of how great it looks. Offer prize money for the best pictures and you have a recipe for this weeks bridging the gap award.
Congratulations Dominos, what a neat idea for a promotion!
Have a great example of a company bridging the gap between online and traditional media? Send it my way! You may have next weeks winner…