What is it?
How did I find it?
A couple friends and I are going snow-boarding this coming weekend and I wanted to see what people were saying about Revelstoke on Facebook.
Why is it important?
After reading posts on the wall like:
It’s hard NOT to go to Revelstoke. I think this is the absolute definition of why Facebook can be so valuable if used correctly. Relevant, authentic user generated content.
This is why online media is a better marketing tool than anything ever before it. It’s authentic word of mouth on a platform available to almost the entire world. I don’t want a billboard, a commercial or my mail telling me to go to your resort I want actual people that went to your mountain to share a video of their experience.
Do you think most companies can do this in some capacity on Facebook or another platform?