Case Study: Revelstoke Mountain Resort

What is it?

The Revelstoke Mountain Resort Facebook Page

How did I find it?

A couple friends and I are going snow-boarding this coming weekend and I wanted to see what people were saying about Revelstoke on Facebook.

Why is it important?

After reading posts on the wall like:

And:

It’s hard NOT to go to Revelstoke.  I think this is the absolute definition of why Facebook can be so valuable if used correctly.  Relevant, authentic user generated content.

This is why online media is a better marketing tool than anything ever before it.  It’s authentic word of mouth on a platform available to almost the entire world.  I don’t want a billboard, a commercial or my mail telling me to go to your resort I want actual people that went to your mountain to share a video of their experience.

Do you think most companies can do this in some capacity on Facebook or another platform?

1 reply

Trackbacks & Pingbacks

  1. […] This post was mentioned on Twitter by Derek Wu, Jeph Maystruck. Jeph Maystruck said: [New Post] About where @trevor_anderson, @DerekWu & I are going this weekend: Case Study: Revelstoke Mountain Resort http://bit.ly/fG0EUO […]

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *