#InTheLab a weekly marketing video series filmed and edited by Eddy Alvaro

We’ve been busy over at Strategy Lab!! At the start of 2015 we decided to film a short clip every week on a variety of topics. Usually about marketing or some story that deal with business. Below are a couple of my favourites:

 

7 Things You Can Start Doing Today That Will Make Your Life better

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get the flooing you've always wanted-hardwood flooring regina

Just ideas that you can actually use in your life. Start saying hi to strangers, change your wallpaper on your computer and cell phone to something inspiring. Keep changing your salutation on your emails to something that will make the other person smile. Those and many more!!

Episode 15 – In this one I explain why I give away Stickers

I love to give away things that you can put up in your office that will remind you of how awesome you really are.

Remember youre better than you think you are

Read more

The Best Commercial of 2015

Emotional, unexpected, concrete, credible and tells a story. From Chip and Dan Heath’s Made to Stick this commercial is incredibly “sticky”. I like giving the presentation on Made to Stick to my class. I try to get students to use the 6 principles as a guide to thinking about and developing communications.

Made to Stick by Chip and Dan Heath-hand out

 

You can watch a commercial like the Royal Dutch Guide Dog one and check the boxes that apply to the ad. The best ads are many different “Sticky” factors all rolled into one. Try it on your next newsletter, your business cards or anything else, the more “sticky” your message, the better odds someone remembers it.

No One’s Listening, Get Over It

No one's listening, get over it

If you’re not selling as much as you think you should be, or your business isn’t doing as good as it should be, stop trying to tell more people about yourself. Stop trying to yell louder than everyone else, stop trying to make more commercials about yourself. No one cares about your business.

Your business isn’t growing, not because people don’t know about your company, your business isn’t growing because you’re not willing to sacrifice what really matters to make your organization what it could be.

If you think all you need to do is tell more people about what you’re doing you’re missing the point. If you have to tell people about what you’re selling it’s not going to scale and you aren’t going to experience the growth you want. If you can change your product or service to make it SO incredibly valuable that other people want to share it without you there, you’ve done it.

The new marketing is changing your service offering based on the feedback received from customers and employees to cater to them more effectively over time.

No one’s listening, get over it. Start creating a better message.

Stop trying to shout louder than your competition and start creating something worth shouting about.

If You’re Going To Do Billboards Remember This…

TheWeddingFair.ca billboard

Make your message bloody specific.

If outdoor billboards are part of your marketing mix take a lesson from TheWeddingFair.ca. I saw this in Calgary the other day. The most prominent part of the billboard is exactly what they want you to remember. Their website.

They respect your time by not trying to tell you everything about the event.  If you don’t bombard people with information, they like that, weird hey? The simplicity of the billboard makes it stand out on a busy street. You could argue the billboard is not only simple but also unexpected if you’re talking about Chip and Dan Heath’s book Made to Stick six principles of sticky ideas.

If you’re advertising, make it incredibly clear what your goal is. Obviously the website is the most valuable piece of information to take away from this billboard.  From there you can look up anything you would like to know about the event.

Don’t make the classic mistake of trying to include more information than you have to. This goes for ANY of your marketing material. You should always ask before you publish/print “does all this information really need to be on here?” the more critical you are the better the end product will be.

Good on you TheWeddingFair.ca

Before You Begin Advertising…

Remember, your “brand” is what we think it is, not what you tell us.  We form our opinion from what you do, not from what you “say” you do.

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Old Ads Start Cola Earlier

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This Lamb Sells Condo

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What Will Inevitably Happen To Your Business…

This will inevitably happen to your business, start preparing now.

Competition increases.  Growth stops, your business begins to flat line.  The CEO sends the marching orders “we need more sales!  Send out more newsletters, lets get on the Radio, lets have a sale this weekend, lets start advertising in the Sunday post AND Metro.”  To the CEO’s surprise, nothing changes.  No one opens his “more frequent” newsletter.  We tune out his quirky but generic radio spot.  And anyone who’s reading Metro, Fine LifeStyles, Business Magazine, The Sunday post, won’t be next week when the newest magazine or newspaper gets our attention. Read more