Customer service > Advertising
Word-of-Mouth > Promotion
Engagement > Awareness
Permission > Interruption
Relevancy > Frequency
Actions > Impressions
Niche > Mass
Start marketing smarter.
15 Ideas To Improve Your Boring Corporate Give-A-Way
The calendar you give away every year is cliche, that monthly newsletter of yours bores people, and if you still think sending a generic Christmas card in the mail every December keeps you “top of mind”, you’re completely off kilter. Its time to get smarter about what you’re giving away on behalf of your company. Remember; “there is no such thing as a neutral brand interaction, you either increase or decrease the perception people have of the value of your brand, every time they come in contact with it.”
10 Quotes From The New Marketing Text Book – “Brand Against the Machine”
Brand Against the Machine by John Morgan should be a mandatory marketing textbook read by all business students and marketers.
John Morgan has a way of telling it like it is. A very down-to-earth, thought provoking read. The chapters are written in bite sized chunks, an easy book to get through, but that doesn’t mean it’s light in content. It was published in November of 2011 so the case studies he uses are very relevant and he shares a lot. You’re going to learn what branding means in 2012 and beyond. If you want to be relevant in the marketing industry in the next five years you better read this book. I’d follow John Morgan, he’ll be one of the leading authority’s on branding for a long time.
Realize: How Not To Market a University
Lately I’ve noticed several different University of Regina billboards around Regina. Now if you immediately jump to “but Jeph you saw them and remembered them. Isn’t that a great billboard?!?” Hardly. Not all exposure is good exposure. Do you think BP’s oil spill was “good” exposure for the company?
Casestudy: How a Babyboomer Buys a Vehicle
My Father is a baby boomer, he has no brand preference to vehicle (see next sentence) and he loves his cars. In the past ten years my he has driven a Nissan, Infinity, Honda, BMW and recently he went out to find a truck.
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