This is a guest post written by Brin Werrett from RockStar Homes.
Successfully sell your brand and your products will sell themselves.
Every business has a product and most, arguably, have a brand. Pick up any of the latest marketing books and you’ll hear that some of the most successful companies in the word don’t sell you products. They sell you a brand. Call it “Brand Fans” or whatever you want, but there’s a distinct difference in how these companies do business and how their customers perceive their products.
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I don’t think most companies and organizations in Saskatchewan need an app. We’re still pretty far behind the technology curve. So if you think developing an app as your next strategic move, I’d look into it a little deeper. One organization that does have an app is the U of S, so obviously we need to ask the question; why doesn’t the University of Regina have one?
Let’s do a little thought experiment here. Think about when you want to purchase a big ticket item or hire an important service in your life. How does it happen? You realize you need insurance, an investment advisor, planning your next holiday, a new car. Will you decide to purchase any of these items without looking them up on Google or somewhere on the internet? If your answer is yes, I think you loosing out on some valuable information.
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