The calendar you give away every year is cliche, that monthly newsletter of yours bores people, and if you still think sending a generic Christmas card in the mail every December keeps you “top of mind”, you’re completely off kilter. Its time to get smarter about what you’re giving away on behalf of your company. Remember; “there is no such thing as a neutral brand interaction, you either increase or decrease the perception people have of the value of your brand, every time they come in contact with it.” Read more
Brand Against the Machine by John Morgan should be a mandatory marketing textbook read by all business students and marketers.
John Morgan has a way of telling it like it is. A very down-to-earth, thought provoking read. The chapters are written in bite sized chunks, an easy book to get through, but that doesn’t mean it’s light in content. It was published in November of 2011 so the case studies he uses are very relevant and he shares a lot. You’re going to learn what branding means in 2012 and beyond. If you want to be relevant in the marketing industry in the next five years you better read this book. I’d follow John Morgan, he’ll be one of the leading authority’s on branding for a long time. Read more
Lately I’ve noticed several different University of Regina billboards around Regina. Now if you immediately jump to “but Jeph you saw them and remembered them. Isn’t that a great billboard?!?” Hardly. Not all exposure is good exposure. Do you think BP’s oil spill was “good” exposure for the company? Read more