Vehicle wraps are quickly becoming a great alternative to billboards and other awareness type mediums and for good reason. The vehicle is seen in many different places, depending on how much it is driven, and it works because it is different.
This post isn’t to decide if the car wraps themselves are effective but more importantly the car behind the wrap, and what message it’s portraying.
Do you want your brand to be displayed on a luxury car to give your business a “high-end” type feel? Or do you wrap an entry level vehicle to show the world you are frugal and manage money well? A GM to support the automakers? Or a foreign car that’s going to be reliable for years? Some vehicles are for functionality, others are to stand out, and some need to be able to hold an entertainment centre in the rear so an SUV is the obvious choice.
My gut says I like the luxury car but there’s something to say about companies that purchase an economy line.
Is there a perfect choice? Probably a Prius to show your company has a small carbon footprint. On that note, what do you think about everyone jumping on the Hummer band wagon a few years back? What kind of impression of your company are you making?
It’s growing in popularity so it would be nice to come to a conclusion on which is better, luxury or economy, what do you think? (click the links for some examples)