Click here –>TMRP Episode #2 – Why would a car dealership use Social Media?
7 Marketing Predictions For 2012 | Part 2 of 2
This is part two in the wonderful year end wrap-up. If you haven’t seen it yet, here’s part one: “What We Learned About Social Media in 2011″
1. It’s the year of mobile! (except for Saskatchewan) I don’t mean we won’t see growth in the use of mobile in Saskatchewan, I mean our province is slow to adapt to new technology, there’s still a phone book in most houses. Everywhere you turn you see startling statistics on the use of apps on mobile phones. Until businesses start seeing their bottom line increasing because of a new “app” it’s still a shinny new tool in the toolbox.
At this point apps don’t turn me on, Google does.
Price Is a Calculation; Value Is a Feeling
Price is determined by an executive or a management team. They understand how much a product or service costs to make or deliver, add a margin of profit and the result is the “price”.
Value is the feeling every customer and potential customer puts on the product or service provided. Do not confuse value with price.
Some People Will Always Hate You
We should all strive to get more feedback in our day to day but there is some feedback you shouldn’t listen to.
When South Park had it’s first focus group test at Comedy Central it set a record for only scoring 1.5 out of 10 with women. Three of the women in the group cried they hated it so much. Yet South Park went on to be one of the most recognized cartoons out there, and they are still creating more episodes to this day.
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