Episode 14 – A Website Overnight With NorthWorks.ca
Live from Smitty’s in the Golden Mile, I talk to Brandon Wu about his company and how he got his start.
Episode #14 – A Website Overnight With NorthWorks
Episode 12 – The Coda Clothing Story Starring Colter Wood
Episode 12 – The Coda Clothing Story Starring Colter Wood
This weeks episode is an interview with the man behind Coda Clothing & Shoes, Colter Wood. Coda is no stranger to my blog. I’ve written about Cause Marketing and how Coda brands itself in the community. I am also currently working with Coda on their online marketing.
Colter is a fascinating business man and a friend that sticks out in my mind. He’s opinionated and very smart on many topics. It’s very refreshing He’ll disagree with you to your face without making you feel bad about it. He thinks about business differently. He’s made some astute business decisions early on in his career that I don’t think most people would have in the same situation. He has a unique mind, doesn’t agree with the status quo, and has delivered on the vision of what he set out to create. It’s an inspiring story.
The Only Two Reasons Why We’re On The Internet…
“People only go to the Web for two reasons – to solve a problem or to be entertained.” Think about that when you’re considering your next Facebook update, Tweet, blog post, new website, or newsletter article.
Entertain them, or solve their problem. If you’re trying to do anything else you’re going to fail.
Hat tip the the Social Pros Podcast on ConvinceAndConvert.com for this quote.
Why Does Your Business Exist?
Why does your business exist? Is it to just make money? Or is it more than that? In Simon Sinek’s Start With Why he explores the idea of looking beyond what product your company is selling, and focus on why your company is selling it. The absolute core purpose of your company, the reason it exists.
15 Ideas To Improve Your Boring Corporate Give-A-Way
The calendar you give away every year is cliche, that monthly newsletter of yours bores people, and if you still think sending a generic Christmas card in the mail every December keeps you “top of mind”, you’re completely off kilter. Its time to get smarter about what you’re giving away on behalf of your company. Remember; “there is no such thing as a neutral brand interaction, you either increase or decrease the perception people have of the value of your brand, every time they come in contact with it.”
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