My Father is a baby boomer, he has no brand preference to vehicle (see next sentence) and he loves his cars. In the past ten years my he has driven a Nissan, Infinity, Honda, BMW and recently he went out to find a truck.
Is Your Brand a Ford or a Porsche?
This is a guest post written by Brin Werrett from RockStar Homes.
Successfully sell your brand and your products will sell themselves.
Every business has a product and most, arguably, have a brand. Pick up any of the latest marketing books and you’ll hear that some of the most successful companies in the word don’t sell you products. They sell you a brand. Call it “Brand Fans” or whatever you want, but there’s a distinct difference in how these companies do business and how their customers perceive their products.
Marketing Begins With a Remarkable Product
If you want someone to buy your mediocre product go talk to Wal-Mart. If you have a remarkable product people will talk about it for you.
I found this video on Coda Clothing’s Facebook page, a week after I purchased Naked and Famous Jeans from Coda. Not only are they a great pair of jeans the story behind the company is amazing.
Need a Dentist? Ask Twitter
Reason #42 of why I love Twitter: people want to help.
A friend BBM’d me asking who I would recommend as a Dentist in Regina. My Dentist is alright but I was curious about what people on Twitter would say. Here is my original Tweet:
Then came the response.
Caring is a Strategy
This is a story I found in the book Practically Radical, another reason you should practically go buy it. Seriously, it’s a game changer. This story had me tearing up. Read on, you’ll see why.
At the Dana-Farber Cancer Institute in Chicago kids come to get some of the best treatment for Cancer in the World. A new building was going up, the Yawkey Center for Cancer Care and construction workers on the project had to walk past the Dan-Farber Institute every day.
The Boston Globe Reported: “It has become a beloved ritual at Dana-Farber, every day, children who come to the clinic write their names on sheets of paper and tape them to the windows of the walkway for ironworkers to see. And, every day the ironworkers paint the names onto I-beams and hoist them into place as they add floors to the new 14-story Yawkey Center for Cancer Care.
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