Is Your Brand a Ford or a Porsche?

This is a guest post written by Brin Werrett from RockStar Homes.

Successfully sell your brand and your products will sell themselves.

Every business has a product and most, arguably, have a brand. Pick up any of the latest marketing books and you’ll hear that some of the most successful companies in the word don’t sell you products. They sell you a brand. Call it “Brand Fans” or whatever you want, but there’s a distinct difference in how these companies do business and how their customers perceive their products. Read more

Marketing Begins With a Remarkable Product

Naked & Famous Denim LogoIf you want someone to buy your mediocre product go talk to Wal-Mart. If you have a remarkable product people will talk about it for you.

I found this video on Coda Clothing’s Facebook page, a week after I purchased Naked and Famous Jeans from Coda.  Not only are they a great pair of jeans the story behind the company is amazing. Read more

Caring is a Strategy

This is a story I found in the book Practically Radical, another reason you should practically go buy it. Seriously, it’s a game changer.  This story had me tearing up.  Read on, you’ll see why.

At the Dana-Farber Cancer Institute in Chicago kids come to get some of the best treatment for Cancer in the World.  A new building was going up,  the Yawkey Center for Cancer Care and construction workers on the project had to walk past the Dan-Farber Institute every day.

The Boston Globe Reported: “It has become a beloved ritual at Dana-Farber, every day, children who come to the clinic write their names on sheets of paper and tape them to the windows of the walkway for ironworkers to see.  And, every day the ironworkers paint the names onto I-beams and hoist them into place as they add floors to the new 14-story Yawkey Center for Cancer Care. Read more

The Boston Bruins Response

The video below is a great example of what never to share on the internet.

 

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Case Study: Revelstoke Mountain Resort

What is it?

The Revelstoke Mountain Resort Facebook Page

How did I find it?

A couple friends and I are going snow-boarding this coming weekend and I wanted to see what people were saying about Revelstoke on Facebook.

Why is it important?

After reading posts on the wall like:

And:

It’s hard NOT to go to Revelstoke.  I think this is the absolute definition of why Facebook can be so valuable if used correctly.  Relevant, authentic user generated content.

This is why online media is a better marketing tool than anything ever before it.  It’s authentic word of mouth on a platform available to almost the entire world.  I don’t want a billboard, a commercial or my mail telling me to go to your resort I want actual people that went to your mountain to share a video of their experience.

Do you think most companies can do this in some capacity on Facebook or another platform?