What We Learned About Social Media in 2011 | Part 1 of 2

Bill Lumberg

This is part one of two in the wonderful year end wrap-up.  If you haven’t seen it yet, here’s part two: “7 Marketing Predictions for 2012”

1.  Most Businesses treat Facebook wrong   Simply hosting a contest on Facebook doesn’t cut it anymore.  People are finding that after the contest is over they don’t understand how to interact with the community they’ve developed.  Inevitably they continue to push their “company news” as updates on their Facebook page because someone in the marketing department thought it was a “good idea”.  Eventually people see the meaningless one-way communication and quickly find the ‘Unlike’ button. Read more

Your Business Plan is Worthless

Most people caTwitter screen shot @jephmaystruckn make a plan.  As long as you have a small grasp on business you can put some chicken scratch down on the back of a napkin. Read more

Something To Believe In…

Hugh MacLeod Print

From http://gapingvoid.com/

Does your company have a philosophy?  A purpose? A vision? A mission?

What’s your BHAG (big hairy audacious goal)?

What do you give your employees to believe in?  Why are you in business?  If it’s just to make money you’ll never attract the talented employees you’re going to need to grow.  Read more

The Best Super Bowl Commercials of 2011

Listed below are the best Super Bowl ads of 2011.  I also included the Google search results (from last night and this morning) to get a marginal understanding of which ads are being talked about more than others. I searched every brand with “2011 superbowl ads” in the search criteria. EXAMPLE: “Budweiser 2011 super bowl ads” If a commercial didn’t make this list let’s just say they don’t consider me their target audience.

Read more

Simplify Your Communications

It doesn’t matter how smart you are, what you’ve accomplished, how many degrees you have, or who you’ve worked with. If you can’t get your idea across to me in a few sentences or less you’ve lost me.
Read more

% off or $ amount off, which is better?

Which is better?  20% off or $15 off.  I’ve heard arguments for both but is it better to give a percentage off or a dollar amount off, please let me know in the comments below (if you comment you’ll get a tweet from me and if it is good enough a prize!) Read more