It doesn’t matter how smart you are, what you’ve accomplished, how many degrees you have, or who you’ve worked with. If you can’t get your idea across to me in a few sentences or less you’ve lost me.
The Coolest Video You Have Ever Watched
You have to watch this video…careful now, they do use some colorful language, earmuffs for the kids.
At the end of the video you are given a choice and taken to this video, from there a very cool thing happens…
Type in whatever you want and a video will play according to your request. Go on try it. What a cool way to get people to interact with your video.
Free Prize Inside….a Wine Bottle?
How come wine company’s never offer a contest where you could win something on the bottom of a cork? Ok, you’re right, people who buy $50-$100 bottles of wine do not care about whatever it is under the cork, as long as it smells like fine wine. I’m talking about the cheap inexpensive wine, you know the bottles that no one is aging in the cellar, the ones that you buy for the weekend and if they last till Monday you’re having wine with supper.
I see an opportunity here. You could develop a classy contest, partner with the New Yorker or Napa Valley and offer a prize people will talk about around the water cooler.
Creating an incentive for customers to look for your wine at the store can be a powerful tactic. With whatever excuse you come up with as to the reason why wine company’s don’t do this, ask yourself, why? And why couldn’t they? I am open for a discussion.
Photo Credit: Gary Tamin
What is strategy?
“Management plan or method for completing objectives; plan of procedures to be implemented, to do something.” – Answers.com
“Strategy refers to a plan of action designed to achieve a particular goal.” – Wikipedia
“A mental tapestry of changing intentions for harmonizing and focusing our efforts as a basis for realizing some aim or purpose in an unfolding and often unforeseen world of many bewildering events and many contending interests.” – John Boyd’s
“Strategy is about knowing where your company is today, where you want to take it, and how you are going to get there.” -Peter Drucker
However you define it, all strategy really means is focusing on a certain objective and determining how to achieve it. Have you ever brainstormed ways of revamping your company or product to ensure a more competitive stance in your market? Have you ever wondered what may happen if there is a large shift in your industry?
Too many industries are facing large changes in how business is conducted with the majority of organizations ignoring it. What used to be safe is now risky. If you’re not exploring where you industry is headed, where your competitors are expanding to and what your customers are Continue Reading
Mosaic + Foursquare=Match Made in Heaven
The business applications for Foursquare seem to be increasing. As more people join, the more attention the platform is getting from businesses. Albeit Saskatchewan is a little behind the “checkin” train but that doesn’t mean some businesses are trying Foursquare on for size. Just today I found this on Twitter. 
Coda Clothing may not explode with business but I went and bought a shirt to get in the draw, will you?
I believe those who could benefit the most from Foursquare are events like Mosaic. In a three day span, thousands of people will be traveling to and from nineteen different pavilions. Like the Haggis at the Scottish pavilion? Leave a tip for everyone else who checks in there. Want to know which pavilion your friends are at? Or better yet, which pavilion is the most popular? Check Foursquare.
For the Mosaic organizers, create special badges for those who checkin to ten, fifteen and all nineteen different pavilions. Offer a prize to people who checkin at all nineteen pavilions. The pavilions themselves could have a swarm badge where if over fifty people checkin, all food is 50% off for an hour, just as an example but you get my Continue Reading
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