Simplify Your Communications
It doesn’t matter how smart you are, what you’ve accomplished, how many degrees you have, or who you’ve worked with. If you can’t get your idea across to me in a few sentences or less you’ve lost me.
The Coolest Video You Have Ever Watched
You have to watch this video…careful now, they do use some colorful language, earmuffs for the kids.
At the end of the video you are given a choice and taken to this video, from there a very cool thing happens…
Type in whatever you want and a video will play according to your request. Go on try it. What a cool way to get people to interact with your video.
Free Prize Inside….a Wine Bottle?
How come wine company’s never offer a contest where you could win something on the bottom of a cork? Ok, you’re right, people who buy $50-$100 bottles of wine do not care about whatever it is under the cork, as long as it smells like fine wine. I’m talking about the cheap inexpensive wine, you know the bottles that no one is aging in the cellar, the ones that you buy for the weekend and if they last till Monday you’re having wine with supper.
I see an opportunity here. You could develop a classy contest, partner with the New Yorker or Napa Valley and offer a prize people will talk about around the water cooler.
Creating an incentive for customers to look for your wine at the store can be a powerful tactic. With whatever excuse you come up with as to the reason why wine company’s don’t do this, ask yourself, why? And why couldn’t they? I am open for a discussion.
Photo Credit: Gary Tamin
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