I think anyone who’s future depends upon the internet or some form of it must read Winning The Zero Moment of Truth (ZMOT). And it’s really easy to get your hands on because you can download it for free here:
Winning the Zero Moment of Truth by Jim Lecinski
Many people throughout their life will make a rendition of the statement “I should have done that!” or “I should have invented that!” or “I should have went to that!”. Stop it. You didn’t, so don’t dwell on the past and what you didn’t do. It’s not very productive to analyze what you didn’t do and telling others that “you should have” makes people think you’re not very good at making decisions.
How does the saying go? Very few people on their death beds say they wish they didn’t do so much throughout their life. Inevitably when we’re old we will regret the things we didn’t do.
If you haven’t watched “Yes Man” yet, watch it, and seriously consider taking on a ‘Yes Man’ philosophy.
The Ultimate Question is one of those books you want every manager, CEO, VP or anyone remotely interested in making their business better to read. It really will change the way you think about customer feedback and the absolute best way to measure how you’re doing, not financially but by what your customers think about you. For decades we’ve had financial instruments to measure how a company was doing financially but never a gage on what your customers actually thought of you. The Net Promoter Score (NPS) is a method of using quantitative measurements to understand what your customers think of you in comparison to past results and even other competitors in the market place.
I think there’s a major fundamental flaw in the way the majority of us think about our opinions. When we disagree with someone, we assume they are wrong (they very well may be) but to assume other things about that person based on their belief is the problem.
One of the most important lesson children (and most adults) must learn, is that just because you have a differing fundamental opinion or set of beliefs than someone else, doesn’t mean you can’t respect them and get along them just fine.
I find it fascinating that the average online company (in this comparison) has an 11 year life span and Facebook is in it’s 8th year of existence.
Below is an infographic of the historical depiction of the life cycles of six (at one time) empires of the online world. (Aol, Yahoo!, Alta Vista, Myspace, Digg, and Facebook).
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