Ever spent hours trying to find a song that “goes” with your video to find that the song costs SEVEN HUNDRED DOLLARS?!? I know right?! I didn’t need a $700 song, I needed, well a DJ Clumsy Vegetarian song!!
Yup I’ve been there. That’s why we started “DJ Clumsy Vegetarian”…because I be droppin’ so many beats. Music by the average person for the average person. Don’t go selling it ya over-achiever but come on, we could all use some “okay” music to go along with our video blog.
Use this music all you want, I just find it fascinating that you can share music for others to use. Link back to here if you wish!
I mean there are some great places to get music for your blog, I like Ben Sound.
But if you want to try downloading for free some DJ Clumsy Vegetarian well then by all means…
The best way to learn? By doing.
I’ve taught at Saskatchewan Polytech for the past four years. I’ve taught Marketing, Digital Marketing, and my favourite class to teach, Entrepreneurship. It’s my favourite because we actually start a company and the students experience Entrepreneurship first hand. They can’t just read a book a bunch of times, remember it better than everyone else and ace a test, no no, this class is much more difficult than that.
From the book the Mastery, throughout the history of civilization the best way to learn anything in this world is by doing it. Apprenticeship is the long forgotten method of learning how to do almost anything in our world. But instead of making student apprentice in a subject, we make them learn all the theory of the subject. The problem happens when you engage the theory in the real world and a different result happens. What do you do when what you’ve been told will work 100% of the time fails? What an amazing learning outcome.
Failure is a part of life and when you do something like launch a company you experience a lot of failure. These end up being the best learning moments in
the classroom life.
Our ancestors decades ago didn’t have the luxury of libraries, schools and teachers, they learned anything by doing it.
Enter Entrepreneurship 2.0.
In my Entrepreneurship class we start a company. We don’t Uplifting T-shirts, Free Hugs T-shirts, and this year we did MisMatched Mittens.
Born out of an idea from Junior Achievement(JA) in our city. JA in the high school curriculum has students creating a company as a team and actually taking a product to market. What a novel idea, experiencing entrepreneurship instead of learning about it.
So Uplifting T-shirts was the first project. Supporting a local organization who came and presented to our class on “Social Enterprise”. Tyler Gray from Carmichael Outreach talked about the importance of business creation and job creation to get our community out of the cycle of poverty.
The idea of Uplifting T-shirts revolved around donating all proceeds to Carmichael. 60 T-shirts were printed with the slogan across the chest which read
“Kindness is Contagious
Pass it on”
We sold them for $28 a piece. 60 t-shirts were sold in Seven days and the students raised $1,000 for Carmichael Outreach. Pretty cool outcome for a class of only Five students.
Next was a similar idea for a “Free Hugs” campaign. This was done by our Digital Marketing class and it was a Summer semester so we never did get to finish selling the t-shirts. I may or many not even have one lying around if you’re interested!
We got come press about this one!
Finally MisMatched Mittens was the 2016 Entrepreneurship project. This time profits going to the Redcross Anti Bullying campaign. “These mitts are different and they don’t care, do you?” read the tag the students hired Articulate Ink here in Regina to create. They sold 89 pairs of Mitts at $15 a pair. After expenses the class ended up donating $870 to the Anti Bullying campaign. How awesome!
I believe the learning outcomes are much more concrete when you experience Entrepreneurship.
Marketing is dead!
Marketing as you know is done. It’s over. We can move on now. The powers of the traditional campaigns, press releases, air time, 30 second spots, distribution lists, the bloody Yellow pages, and I could go on and on. Its all dead. No one needs to be told what to buy, we Google it.
What do you do in a world where everyone has access to enormous amounts of information?
You figure out a way to use that to your advantage obviously. What Ryan Holiday does is look at trends, finds curves and tends to fling himself with no holds bar into the edge of business. He’s on the forefront of communication strategy, I mean he could teach several classes at Harvard on advertising, marketing, consumer behaviour, social psychology, just name a few.
There’s something new afoot! Growth Hacker Marketing the term coined in 2010 in an article by Sean Ellis talking about startups and their unique business savy and avoidance of traditional marketing means.
Out of necessity a new a new type of marketing is born, welcome Growth Hacker Marketing
Testable, trackable and scaleable.
The pursuit of sustainable growth. Taking a company from nothing to something.
Under the news laws of the universe (mostly because of the Internet) you can’t use traditional means to get your “brand” out there. At this point you may not have a clue as to what your brand is anymore! Hint: you don’t control it whatsoever. No, growth hacking has everything to do with exponentially growing your organization far past where you ever thought possible. Here it is…
Growth Hacker Marketing
- Product market fit
- Finding your growth hack
- Going viral: turn 1 into 2, 2 into 4 and so on
- Close the loop: retention and optimization
No one’s going to ever look at you and say “Yup, your superpower is ______”. After a while it may become apparent, but in the mean time try new things, experiences, really track what you love and don’t love about those experiences. If you keep trying new things you’re going to eventually stumble upon your superpower. It’ll be a magical moment in time where you’ll finally understand your calling, your purpose, the reason you were put on earth.
No it won’t be flying, invisibility or metallic claws coming out of your hands, no it’ll be something inside you, something unique that’s sets you apart from everyone else. If you still think it’s impossible, I will still beg to differ. Nothing is actually impossible and yes everyone does have a super power.
Nothing’s Actually Impossible
Remember when you were a kid, you’d tie a bed sheet around your neck and Leap from chair to chair because you were a super hero? Nothing was impossible. If you wanted to ride a bike, build a fort, fly to the moon, WHATEVER, no one could tell you it was impossible. You’d just fail and fail and fail until you got it right.
Some how between being a superhero child and “growing up” someone takes away our cape. They tell us to do what we’re told, don’t follow your dreams, after all, superhero’s are made up, right?
Everyone has a superpower, everyone has something they are amazing at. If you don’t know what yours is, just try a different cape!
We’re all meant to do something super, nothing is actually impossible, we just like to believe what the critics say. Critics don’t change the world, superhero’s do.
Go tie that bed sheet around your neck, find your superpower.
I heard this on a Podcast several years ago now but it has always stuck with me.
The Best example of User Experience in Real Life.
A brilliant architect was designing the new front outdoor landscape of a university. When it came time to plan the walkways through the grass the architect refused to and instead opted for grass to be put EVERYWHERE. Not knowing his brilliance, the administration let the mad scientist have his way. A year later the architect came back to find a perfectly worn path where people walked and now they knew precisely where to put the path.
Moral of the story: don’t assume you know what people like, user testing is ten thousand times more reliable than “past experience”.
Don’t assume you know, assume others do and your job is to find out from them by observing and testing.