Advice No One Will Ever Tell You

December 07, 2011 2 comments

It’s all a rat race.


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7 Reasons Why You Should Let Your Employees Tweet

December 03, 2011 4 comments

1.  It gives the impression that you are a forward thinking company

When your employees are Tweeting during the day, we assume you’ve had the ‘Twitter’ talk and now you are confident that the people you hire won’t waste time Tweeting nonsense, but actually, over time, will help improve the perception of your brand.


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The Three Types of Measurement

November 20, 2011 1 comment

There are three broad categories that encompass most, if not all measurement regarding your marketing strategy.  They are not mutually exclusive, your marketing strategy will end up being measured by a combination of all three.  The three measures are descriptive, diagnostic, and predictive. 


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People Don’t Boo Nobodies

November 15, 2011 1 comment
"Boo"

Photo Credit: http://bleacherreport.com/articles/377186-the-san-francisco-giants-spit-on-tradition

I was listening to a Freakinomics podcast the other day and they were talking about “booing”.  You know, ref makes a bad call and you boo?  Ok that’s not the point.

It was a story about booing that got me.

Johnnie LeMaster played 12 seasons in the majors, mostly with the San Francisco Giants.  He was a shortstop with a career average of around 220.  Nothing special but an all around good player to have on your team.


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