We believe there's nothing impossible-made with love

New Sticker Day!!!

We believe there is no perfect donut, just perfect 'donuts'

Inspired by the Malcolm Gladwell Ted Talk on Spaghetti sauce. We find ourselves more and more focused on perfection, the perfect ________. The problem is, perfect doesn’t exist, there are only many types of amazing, but no perfect.

This goes for donuts too obviously.

you are won der ful

Just a subtle reminder that you are wonderful. You’re supposed to stick this sticker somewhere you’ll see it every day.

You're sweeter than cream soda

Again, “complimentary” stickers. Yes they’re free but they also compliment you!

We believe there's nothing impossible-made with love

Kind of a mantra around our office. Don’t hang around people who believe in absolutes, and don’t believe it when people say something is impossible. They are lying.

Growth Hacker Marketing

Traditional Marketing is Dead: Long Live Growth Hacker Marketing

Marketing is dead!

Marketing as you know is done. It’s over. We can move on now. The powers of the traditional campaigns, press releases, air time, 30 second spots, distribution lists, the bloody Yellow pages,  and I could go on and on. Its all dead. No one needs to be told what to buy, we Google it. 

What do you do in a world where everyone has access to enormous amounts of information?

You figure out a way to use that to your advantage obviously. What Ryan Holiday does is look at trends, finds curves and tends to fling himself with no holds bar into the edge of business. He’s on the forefront of communication strategy, I mean he could teach several classes at Harvard on advertising, marketing, consumer behaviour, social psychology, just name a few.

There’s something new afoot! Growth Hacker Marketing the term coined in 2010 in an article by Sean Ellis talking about startups and their unique business savy and avoidance of traditional marketing means.

Out of necessity a new a new type of marketing is born, welcome Growth Hacker Marketing

Testable, trackable and scaleable.

The pursuit of sustainable growth. Taking a company from nothing to something.

Under the news laws of the universe (mostly because of the Internet) you can’t use traditional means to get your “brand” out there. At this point you may not have a clue as to what your brand is anymore! Hint: you don’t control it whatsoever. No, growth hacking has everything to do with exponentially growing your organization far past where you ever thought possible. Here it is…

Growth Hacker Marketing

Growth Hacker Marketing

  1. Product market fit
  2. Finding your growth hack
  3. Going viral: turn 1 into 2, 2 into 4 and so on
  4. Close the loop: retention and optimization

Read more

The Best Example of User Experience in Real Life

Big grass lawn

I heard this on a Podcast several years ago now but it has always stuck with me.

The Best example of User Experience in Real Life.

A brilliant architect was designing the new front outdoor landscape of a university. When it came time to plan the walkways through the grass the architect refused to and instead opted for grass to be put EVERYWHERE. Not knowing his brilliance, the administration let the mad scientist have his way. A year later the architect came back to find a perfectly worn path where people walked and now they knew precisely where to put the path.

A path is created

Moral of the story: don’t assume you know what people like, user testing is ten thousand times more reliable than “past experience”.

Don’t assume you know, assume others do and your job is to find out from them by observing and testing.

A Summer Camp For Highschool Entrepreneurs in Regina

Bigideacamp website

Yup, we did it! The first week of August this past Summer we ran “Big Idea Camp 2015” a one day, Amazing race meets Harvard business competition. We had 6 students who formed two teams and competed in 5 different challenges throughout the day. It was nothing short of amazing.

Here’s the Twitter play by play on the day… Remember to follow @BigIdeaCamp on Twitter!

Big idea camp on twitter

Social Media Etiquette 101: how not to suck on Facebook

This is how i feel when you like your own posts

Last week we release episode 22 of the #InTheLab video series.

Social Media Etiquette, or what I call How Not To Suck On Facebook“. Each social media platform has a set of unwritten rules you need to follow. Every time you break the rules you are apt to have followers leave you, online masses upset with you, and you may even piss off one of your loved ones. Don’t make the silly mistake, watch the video and get the tips for yourself.

Do you follow me You should

Stop broadcasting, stop interrupting, stop worrying about what you’re sharing and be a good community member. Amplify the good, help people spread their message. Then when it comes time that you need some help spreading your message your tribe will be there to help.

How not to suck on facebook

 

#InTheLab a weekly marketing video series filmed and edited by Eddy Alvaro

We’ve been busy over at Strategy Lab!! At the start of 2015 we decided to film a short clip every week on a variety of topics. Usually about marketing or some story that deal with business. Below are a couple of my favourites:

 

7 Things You Can Start Doing Today That Will Make Your Life better

7-things-you-can-do-today-that-will-make-your-life-better

get the flooing you've always wanted-hardwood flooring regina

Just ideas that you can actually use in your life. Start saying hi to strangers, change your wallpaper on your computer and cell phone to something inspiring. Keep changing your salutation on your emails to something that will make the other person smile. Those and many more!!

Episode 15 – In this one I explain why I give away Stickers

I love to give away things that you can put up in your office that will remind you of how awesome you really are.

Remember youre better than you think you are

Read more