I think anyone who’s future depends upon the internet or some form of it must read Winning The Zero Moment of Truth (ZMOT). And it’s really easy to get your hands on because you can download it for free here:
Winning the Zero Moment of Truth by Jim Lecinski
Customer service > Advertising
Word-of-Mouth > Promotion
Engagement > Awareness
Permission > Interruption
Relevancy > Frequency
Actions > Impressions
Niche > Mass
Start marketing smarter.
Great question. I think businesses should be skeptical, lot of bad ones out there. If a consultant (or consulting company) can’t justify the value they will provide, then you shouldn’t hire them. And not every business needs a consultant, but you never know until you talk to one.
“People only go to the Web for two reasons – to solve a problem or to be entertained.” Think about that when you’re considering your next Facebook update, Tweet, blog post, new website, or newsletter article.
Entertain them, or solve their problem. If you’re trying to do anything else you’re going to fail.
Hat tip the the Social Pros Podcast on ConvinceAndConvert.com for this quote.
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