How do I get my brand in front of more people? How do I create more awareness for my product? How can I tell more people about my services?
I’ve been hearing these questions more and more as of late and whenever I get asked I always reply the same way.
You don’t.
Trying to put “your brand” in front of more people is a bad business strategy unless you’re Wal-Mart (the proverbial average products for everyone). It’s a fact, most people don’t care about your brand and by trying to put your product in front of more people you are just going to piss off more people.
Listed below are the best Super Bowl ads of 2011. I also included the Google search results (from last night and this morning) to get a marginal understanding of which ads are being talked about more than others. I searched every brand with “2011 superbowl ads” in the search criteria. EXAMPLE: “Budweiser 2011 super bowl ads” If a commercial didn’t make this list let’s just say they don’t consider me their target audience.
From the Ad Age Annual 2011 report from the Ad Age DataCenter 
The ‘Bridging the Media Gap’ award goes to organizations that are utilizing online media in conjunction with their traditional media campaigns.
Bridging the gap between traditional and online media award
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