From http://gapingvoid.com/
Does your company have a philosophy? A purpose? A vision? A mission?
What’s your BHAG (big hairy audacious goal)?
What do you give your employees to believe in? Why are you in business? If it’s just to make money you’ll never attract the talented employees you’re going to need to grow.
Almost running a marathon is worthless.
Almost traveling the World actually means you haven’t left your couch in months.
Almost going on a diet means nothing, actually, it means you found a better reason not to go on the diet. Effectively worthless.
The concept of the Purple Cow was introduced by Seth Godin in his groundbreaking book by the same title. Recently I read it again because it is full of ideas and case studies on how to make your business remarkable.
When you drive by a heard of cattle they all look like cows and it doesn’t seem out of the ordinary. But if you drive by a heard and standing in the field is a Purple Cow you have to tell someone because it is so different. When something forces you to remark on it, by definition it is remarkable. This is what your new business strategy should be focusing on, finding ways to make your customers talk about your products to their friends.
So the obvious question is, what is a Purple Cow?
Sanpellegrino is different than regular juice. Well, it’s not really different. It’s sparkling juice in a can but the secret lies in the can itself. Every can of Sanpellegrino has a foil lid you must peal off before drinking. As if your juice is so special that it needs to be covered by an additional seal. Also, you can’t find this juice at gas stations Continue Reading
You don’t have to.You don’t have to start that project you’ve been thinking about for the past few months.
You don’t have to start reading that book you bought last year (or your friend lent to you two months ago!).
You don’t have to ask for feedback on that last project because you know they weren’t happy with it.
You don’t have to make that phone call, just tell your boss they didn’t answer, she’ll never know.
It’s very simple you see.
All you have to do is put a lot of effort into making someone else’s day. Really think about it, someone you know or a complete stranger. I guarantee if you put a lot of effort into it, and actually make someone else’s life better, you yourself will have the best day ever.
Now what if you did that every day?
I would log into Facebook to have this guy send me links to work he has done. I’m not trying to be a jerk but, I don’t want to see his work, does he actually think I have time to look at what he’s been doing? As Michelle from Full House would say, “HOW RUDE!”. I would never throw a link to my blog to a friend via Facebook chat, WTF?
Has our world got to the point where we are allowed to shove anything down anyone’s throat expecting them to like it? Not a chance in hell. When someone “tells” me to look at something I purposely look in the opposite direction.
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