“You can be traditional in a non-traditional medium and as well, you can be non-traditional in a traditional medium.”
I heard this for the first time on the Six Pixels of Separation podcast. Joseph Jaffe said it to Mitch Joel talking about what is currently taking place across all mediums. I think that statement is very applicable for areas such as Saskatchewan, that have a much slower adoption rate for online technology and media. Let me explain.
In Saskatchewan companies need to focus on bridging the gap between traditional and new media. It would be ignorant not to be exploring what you could be doing online as well, to spend your entire budget on internet marketing. If you can figure out how to be non-traditional in a traditional medium you already have a head start on the competition. So how could you go about doing this? Simple.
Begin by knowing that your customers have the most marketing influence in the World, give them the tools to spread your message. Put your web-site on all printed material, if you’re on Twitter put your username on your business cards and e-mail signature. Start producing content that your followers would want to consume Continue Reading
In March of 2010 this was posted to the Nudge blog, explaining why social norms are a proven method to curb binge drinking among teens. The post features an advertisement from the Saskatchewan Ministry of Health attempting to use guilt and shame to convince teens not to drink. The other example is from the National Institute of Social Norms campaign at Georgetown University. From this case study you can read about it’s effectiveness.
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