This week on the Marketing Revolution Podcast I talk to Derek Wu. I’ve had the pleasure of being friends with Derek for a while now and have worked with him several times. Of everyone I know, no one knows more people than Derek Wu. And not in a sleazy used car salesmen type way. Derek sincerely takes the time to get to know people every day.
Lately I’ve noticed several different University of Regina billboards around Regina. Now if you immediately jump to “but Jeph you saw them and remembered them. Isn’t that a great billboard?!?” Hardly. Not all exposure is good exposure. Do you think BP’s oil spill was “good” exposure for the company?
I don’t sell on my blog usually, I think that’s tacky, but there comes a time when one must reach out to their community and ask for help. And I may not necessarily be able to help you or your company, but if you know of someone you think that could use my services, please let them know.
Any way you can help spread the word I’d very much appreciate it!
In episode 3 of the Marketing Revolution Podcast I talk to Taron Cochrane (@taron_cochrane), the self proclaimed “music fanatic” is the creative marketing and promotions manager of the Regina Symphony Orchestra (RSO). Taron loves music, it’s his passion and just talking to him for a few minutes you can see it in his eyes and hear it in his voice, music is a major part of his life. Other than working for the RSO Taron also is a freelance writer for the Leaderpost, Horizon’s magazine and also is a graphic designer. See Taron’s Website.
This is part two in the wonderful year end wrap-up. If you haven’t seen it yet, here’s part one: “What We Learned About Social Media in 2011″
1. It’s the year of mobile! (except for Saskatchewan) I don’t mean we won’t see growth in the use of mobile in Saskatchewan, I mean our province is slow to adapt to new technology, there’s still a phone book in most houses. Everywhere you turn you see startling statistics on the use of apps on mobile phones. Until businesses start seeing their bottom line increasing because of a new “app” it’s still a shinny new tool in the toolbox.
At this point apps don’t turn me on, Google does.
In this episode @Lindenwilcock and @Kiltedbroker join myself for a conversation on corporate and local Twitter accounts. Should you have a separate company Twitter account? 
Why not? If all you’re using Twitter for is another mega phone to “get your message out there”, please stop. You’re wasting your time. The solution conceptually is quite simple. Just add value, that’s it. Conceptually simple but realistically very difficult because we perceive value differently and what one person loves another may hate. So how do you implement the right strategy?
We talk about @TeamGBIS, @reginapolice @ReginaSymphony @EarlsVicEast @codaclothing @HickoryGrill what’s good about some of these accounts and a couple stories on what not to do.
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