Google search-a year in review

Why Should You Care About Google Search?

Every year for the past few years Google has been creating these “Year in Search” recap videos that are emotionally charged, a little funny, and for some reason most people on Youtube hate them. I can’t understand why, I love them! I get goosebumps when I watch them, probably because they are rehashing some of the most important events of that year, its a neat way of looking at where we’ve come from.

For a while last year I was showing the 2014 Google year in Review video and it got a great response. People would be tweeting about their goosebumps after watching. I use it to tell the story of the most important yet most overlooked part of your marketing strategy, search. 

Social media will change, it always does. From MySpace to Hi5, and Facebook to Snapchat, it’s a never ending cycle. It’s hard to build a business around an ever changing platform. Do you know what doesn’t change? Search. Well I shouldn’t say “it doesn’t” change, because it does, it gets more and more valuable. As you use Google more and more it becomes easier and easier to navigate. From searching on your smartphones to voice commanded search, we love to search. It’s only getting more and more pervasive, making it easier for potential customers to find you.

Why is Google search so important?

1. It’s not decreasing in popularity like most online platforms. Most popular sites have a shelf life. They gain in popularity, they grow to their peak, and just like any growth curve, there’s a decline. The online world has made it much easier to decline after your 15 minutes of fame. Search hasn’t declined, actually quite the opposite. Some of the keyword searches we’ve tracked over the past 3 years have quadrupled in volume. Think about that, “Real Estate Regina” three years ago was getting a quarter of the searches it gets now. That’s growing at a steady rate.

2. You can measure a lot with search. Every time someone goes to your website you can see where they went, where they found your website and how long they spent on your website. If you want to learn more about measurement, make sure you have Google Analytics on your website and talk to me about it! There’s an incredible amount of information on the backend of your website.

3. It’s the easiest way to solve your problem, specially in places like Regina. Think about it, ten years ago you used to look at the phone book or ask a friend when you needed something. How archaic is that? Today, whether it’s an argument about what the Mayor makes for a salary or who to call for a boost, Google is the number one place we go.

Sure other local apps will try and compete, obviously there is a lot of advertising revenue to be made if people frequent your “phone book” to find an answer regularly. That book is now Google, dislike it if you want, but it’s the future and if you want to be relevant in the future you have to understand Google the best you can.

Search on.

8 Tips for Search Engine Optimization

Increase your rankings in search engines1.  The most important goal for search engine optimization is to get prominent websites to link to your website.  The more links, the more important your site, and up you climb the Google search results page.

2.  Semantic URL’s – Whatever the page is about, have those keywords in the URL.  Example:  The page on our website that talks about “Podcast” looks like this: Read more

How Do You Buy?

The more you knowLet’s do a little thought experiment here.  Think about when you want to purchase a big ticket item or hire an important service in your life.  How does it happen?  You realize you need insurance, an investment advisor, planning your next holiday, a new car. Will you decide to purchase  any of these items without looking them up on Google or somewhere on the internet?  If your answer is yes, I think you loosing out on some valuable information. Read more

Monitor Your Brand With Google Alerts

How to set up Google alertsI realize this probably should have been one of my first posts ever but hey, no ones perfect right?  Well, except for Tom Sellek.

Google Alerts are a way of monitoring the web for mentions of your company, brand, organization, competitors, boss’s name, competitor’s bosses name, and pretty much any other search term under the sun you can think of.  Whatever you want to monitor, Google will send you an e-mail every time a Google bot (what crawls web pages for Google) finds the word or phrase you set up for an alert.  Read more

4 Reasons Why Your Website Should be on WordPress

1.  SEO (Search Engine Optimization)

For search engine optimization purposes WordPress is second to none.  The “All in One SEO pack” simplifies your efforts on making sure your site is optimized.

2.  Mobile Capable

You don’t have to worry about your site looking good on a smartphone with the WordPress Mobile Pack. (This will be much more important when mobile browser usage increases in Saskatchewan) Read more

A Must Read Book For Online Marketers

Web Analytics 2.0 is nothing short of the best book on online measurement to date.  Written by Avinash Kaushik who was the former Google analytics evangelist and all around measurement hercules of some sort.

This book is chalk full of lessons, take-a-ways, cases, actionable steps and includes more insight than Celine Dion at a singing convention.  Literally, within a couple chapters into Web Analytics 2.0 you will change the way you are measuring your online presence. Read more