1. The most important goal for search engine optimization is to get prominent websites to link to your website. The more links, the more important your site, and up you climb the Google search results page.
2. Semantic URL’s – Whatever the page is about, have those keywords in the URL. Example: The page on our website that talks about “Podcast” looks like this: http://jephmaystruck.com/podcast/
Let’s do a little thought experiment here. Think about when you want to purchase a big ticket item or hire an important service in your life. How does it happen? You realize you need insurance, an investment advisor, planning your next holiday, a new car. Will you decide to purchase any of these items without looking them up on Google or somewhere on the internet? If your answer is yes, I think you loosing out on some valuable information.
I realize this probably should have been one of my first posts ever but hey, no ones perfect right? Well, except for Tom Sellek.
Google Alerts are a way of monitoring the web for mentions of your company, brand, organization, competitors, boss’s name, competitor’s bosses name, and pretty much any other search term under the sun you can think of. Whatever you want to monitor, Google will send you an e-mail every time a Google bot (what crawls web pages for Google) finds the word or phrase you set up for an alert.
1. SEO (Search Engine Optimization)For search engine optimization purposes WordPress is second to none. The “All in One SEO pack” simplifies your efforts on making sure your site is optimized.
You don’t have to worry about your site looking good on a smartphone with the WordPress Mobile Pack. (This will be much more important when mobile browser usage increases in Saskatchewan)
Web Analytics 2.0 is nothing short of the best book on online measurement to date. Written by Avinash Kaushik who was the former Google analytics evangelist and all around measurement hercules of some sort.
This book is chalk full of lessons, take-a-ways, cases, actionable steps and includes more insight than Celine Dion at a singing convention. Literally, within a couple chapters into Web Analytics 2.0 you will change the way you are measuring your online presence.
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