Episode #1 – Your Corporate Twitter Account is Boring

Episode 1 – The Marketing Revolution Podcast – Your Corporate Twitter Account is Boring!  <– Click here

Jackson Middleton on TwitterIn this episode @Lindenwilcock and @Kiltedbroker join myself for a conversation on corporate and local Twitter accounts.  Should you have a separate company Twitter account? Linden Wilcock on Twitter Why not? If all you’re using Twitter for is another mega phone to “get your message out there”, please stop.  You’re wasting your time.  The solution conceptually is quite simple.  Just add value, that’s it.  Conceptually simple but realistically very difficult because we perceive value differently and what one person loves another may hate.  So how do you implement the right strategy?

We talk about @TeamGBIS, @reginapolice @ReginaSymphony @EarlsVicEast @codaclothing @HickoryGrill what’s good about some of these accounts and a couple stories on what not to do.

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7 Reasons Why You Should Let Your Employees Tweet

1.  It gives the impression that you are a forward thinking company

When your employees are Tweeting during the day, we assume you’ve had the ‘Twitter’ talk and now you are confident that the people you hire won’t waste time Tweeting nonsense, but actually, over time, will help improve the perception of your brand.


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Price Is a Calculation; Value Is a Feeling

Price is determined by an executive or a management team.  They understand how much a product or service costs to make or deliver, add a margin of profit and the result is the “price”.

Value is the feeling every customer and potential customer puts on the product or service provided.  Do not confuse value with price.


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Some People Will Always Hate You

We should all strive to get more feedback in our day to day but there is some feedback you shouldn’t listen to.

When South Park had it’s first focus group test at Comedy Central it set a record for only scoring 1.5 out of 10 with women.  Three of the women in the group cried they hated it so much.  Yet South Park went on to be one of the most recognized cartoons out there, and they are still creating more episodes to this day.


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