A famous quote from business guru Michael Porter goes: “If your goal is anything but profitability – if it’s to be big, or to grow fast, or to become a technology leader – you’ll hit problems.” I think Derek Sivers proves this quote wrong. Ever since Derek started the amazing success story that CD Baby became, his goal was never profitability. In his book Anything You Want he hints at what a new generation of entrepreneur’s are focusing on: putting people first and profits second.
Michael Porter Was Wrong
11 Things You Can Do Right Now To Improve Your Online Brand
- Write a review for a book you read on Amazon.
- Claim your company’s Google Place Page.
What do Keg Party’s and Great Products Have in Common?
You want to share the experience.
When you hear someone is having a keg party the host of it does not have to try to get you to come. She doesn’t have to sell you on the party, she doesn’t have to advertise to get people to come. The keg sells the party. No one wants to miss a Keg party.
Great products are much like keg parties–you want to tell others about them. They are not your regular products; they are different in some special way. Clever advertising doesn’t need to be used to sell them. A large part of your budget doesn’t need to go towards “branding”.
The Art & Science of Being Online Presentation
The ‘Art & Science of Being Online’ is a presentation about online marketing and why social media is becoming such an effective tool within a marketing strategy. Here’s an overview of what we’ll cover:
- A brief history of media in marketing to understand where the industry has come from
- The main points of an online strategy and where to focus resources
- For each point, a few enlightening stories (cases) are offered to understand the why behind some of the best online brands, locally and internationally
- Cheez Whiz has it and you should to, personality, and why every company should stand for something online
- What to do now? Some take-a-ways to talk about in your next marketing meeting
The presentation usually lasts 30-45 minutes and covers a lot of ground so prepare to think and learn, but as much as Jeff tries to be serious in getting his points across he shows the lighter side of online marketing. Both entertaining and thought provoking, surely ‘The Art & Science of Being Online’ will not disappoint.
To book Jeff to speak either call 306-535-9697 or e-mail JephMaystruck@gmail.com. Fees are negotiable and depend on the organization and availability.
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