Lately I’ve noticed several different University of Regina billboards around Regina. Now if you immediately jump to “but Jeph you saw them and remembered them. Isn’t that a great billboard?!?” Hardly. Not all exposure is good exposure. Do you think BP’s oil spill was “good” exposure for the company?
Episode #3 – Nothing’s Impossible, For The Regina Symphony Orchestra
Episode 3 of the Marketing Revolution Podcast – Nothing’s Impossible for the RSO <– Click Here
In episode 3 of the Marketing Revolution Podcast I talk to Taron Cochrane (@taron_cochrane), the self proclaimed “music fanatic” is the creative marketing and promotions manager of the Regina Symphony Orchestra (RSO). Taron loves music, it’s his passion and just talking to him for a few minutes you can see it in his eyes and hear it in his voice, music is a major part of his life. Other than working for the RSO Taron also is a freelance writer for the Leaderpost, Horizon’s magazine and also is a graphic designer. See Taron’s Website.
7 Marketing Predictions For 2012 | Part 2 of 2
This is part two in the wonderful year end wrap-up. If you haven’t seen it yet, here’s part one: “What We Learned About Social Media in 2011″
1. It’s the year of mobile! (except for Saskatchewan) I don’t mean we won’t see growth in the use of mobile in Saskatchewan, I mean our province is slow to adapt to new technology, there’s still a phone book in most houses. Everywhere you turn you see startling statistics on the use of apps on mobile phones. Until businesses start seeing their bottom line increasing because of a new “app” it’s still a shinny new tool in the toolbox.
At this point apps don’t turn me on, Google does.
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